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    <loc>https://www.petra-wille.com/home</loc>
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    <lastmod>2026-01-02</lastmod>
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      <image:title>Home - Petra Wille</image:title>
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      <image:title>Home - Petra Wille</image:title>
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      <image:title>Home - Petra Wille</image:title>
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      <image:title>Home - Petra Wille - My Mission</image:title>
      <image:caption>Product Management is a challenging profession. But it’s also one of the most rewarding. You learn a lot about humans and the world in general while creating products for people. And if you do your job well, they’ll actually love the product you created with your team. How cool is that?! I strongly believe with the right mindset, goals, methodologies, and people around you, it’s the best job on the planet. My mission is to help Heads of Product discover THEIR way of being strong and put that knowledge into practice in their organizations. get in touch to go strong!</image:caption>
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    <loc>https://www.petra-wille.com/blog</loc>
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    <lastmod>2026-02-14</lastmod>
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    <loc>https://www.petra-wille.com/blog/building-your-leadership-support-team</loc>
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    <lastmod>2026-02-16</lastmod>
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      <image:title>Blog - Building Your Leadership Support Team - Make it stand out</image:title>
      <image:caption>The soap bar empire is a useful analogy for seeing the impact good leadership can have on a company’s output. In other words, investing in yourself (and your team) will ultimately help your business.</image:caption>
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    <loc>https://www.petra-wille.com/blog/shaping-clarity-how-alexandru-dina-gargala-transformed-temedicas-product-operating-model</loc>
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    <lastmod>2026-02-02</lastmod>
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      <image:title>Blog - Shaping Clarity: How Alexandru Dina-Gargala Transformed Temedica’s Product Operating Model - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Shaping Clarity: How Alexandru Dina-Gargala Transformed Temedica’s Product Operating Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/b04c71fe-357c-4562-9ee9-a12fb5298f3e/image1.png</image:loc>
      <image:title>Blog - Shaping Clarity: How Alexandru Dina-Gargala Transformed Temedica’s Product Operating Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/d3736513-6e97-4816-bf9f-959dbe4fb47b/image2.png</image:loc>
      <image:title>Blog - Shaping Clarity: How Alexandru Dina-Gargala Transformed Temedica’s Product Operating Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/f2d50aca-9555-41ac-b2f3-14e379a07348/image3.png</image:loc>
      <image:title>Blog - Shaping Clarity: How Alexandru Dina-Gargala Transformed Temedica’s Product Operating Model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.petra-wille.com/blog/the-plwheel-in-action-how-product-leaders-at-ing-netherlands-are-defining-excellence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/a361d9b8-1d08-42ac-afa6-35e167dc29b4/image2.jpg</image:loc>
      <image:title>Blog - The PLwheel in Action: How Product Leaders at ING Netherlands are Defining Excellence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/00421f2f-bc5d-42ec-b8ef-822cac3294ed/image3.png</image:loc>
      <image:title>Blog - The PLwheel in Action: How Product Leaders at ING Netherlands are Defining Excellence - Make it stand out</image:title>
      <image:caption>A selection of just a few pages from the PLwheel to give you a sense of what it looks like. For each slice of the wheel, product leaders have a set of prompts and questions to guide their self-assessment.</image:caption>
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      <image:title>Blog - The PLwheel in Action: How Product Leaders at ING Netherlands are Defining Excellence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.petra-wille.com/blog/what-i-am-dedicating-2026-to</loc>
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    <lastmod>2025-12-15</lastmod>
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      <image:title>Blog - What I’m dedicating 2026 to: A look at the year ahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/ec37b40e-0f34-4b1c-bebd-fd59f24b263a/Course_Slim.png</image:loc>
      <image:title>Blog - What I’m dedicating 2026 to: A look at the year ahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/10acc984-1203-4985-a154-d4417254dbac/anual_review_Pics1.jpg</image:loc>
      <image:title>Blog - What I’m dedicating 2026 to: A look at the year ahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/6f3a7726-a621-4d4a-8680-1a02533cde9f/anual_review_Pics2.jpg</image:loc>
      <image:title>Blog - What I’m dedicating 2026 to: A look at the year ahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/d53fb654-9334-4c81-82e5-3f3314172831/image3.png</image:loc>
      <image:title>Blog - What I’m dedicating 2026 to: A look at the year ahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/60cb3f2b-1ddf-4161-bf25-a08128774cd1/image1.jpg</image:loc>
      <image:title>Blog - What I’m dedicating 2026 to: A look at the year ahead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.petra-wille.com/blog/why-context-not-just-data-will-define-ai-ready-product-teams</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-18</lastmod>
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  <url>
    <loc>https://www.petra-wille.com/blog/why-its-time-to-forget-the-project-vs-product-operating-model-debate</loc>
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    <lastmod>2025-10-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/e31116d8-e141-4105-89bc-6fe966ba9e58/blogposts_slim_vs.png</image:loc>
      <image:title>Blog - Why It’s Time to Forget the Project vs. Product Operating Model Debate - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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    <loc>https://www.petra-wille.com/blog/ai-evals-and-discovery</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
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  <url>
    <loc>https://www.petra-wille.com/blog/your-year-of-leadership-transformation-how-i-designed-a-course-to-help-product-leaders-thrive</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/64cd9713-fe0e-49f3-83d9-24afee717c35/STRONG_people.jpg</image:loc>
      <image:title>Blog - Your Year of Leadership Transformation: How I Designed a Course to Help Product Leaders Thrive - Mach es besonders</image:title>
      <image:caption>Loved to see all these product folks being inspired by STRONG Product People</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/37ad2d5f-d8c4-4824-bd66-f524d61db2d4/progressBar_1_all.png</image:loc>
      <image:title>Blog - Your Year of Leadership Transformation: How I Designed a Course to Help Product Leaders Thrive - Mach es besonders</image:title>
      <image:caption>The 8-week structure of the course addressing your real-life leadership challenges.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/edf67b3e-c3bf-4313-87de-7567f258069a/making_off_mailcourse_PW.jpg</image:loc>
      <image:title>Blog - Your Year of Leadership Transformation: How I Designed a Course to Help Product Leaders Thrive - Mach es besonders</image:title>
      <image:caption>Behind the scenes: From writing the course to planning my first user test…</image:caption>
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    <loc>https://www.petra-wille.com/blog/ai-prototyping-all-things-product-with-teresa-and-petra</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
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    <loc>https://www.petra-wille.com/blog/the-quiet-power-of-product-curation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-06</lastmod>
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    <loc>https://www.petra-wille.com/blog/leading-through-the-ai-wave-with-clarity-not-confusion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-23</lastmod>
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      <image:title>Blog - Leading Through the AI Wave—With Clarity, Not Confusion - Make it stand out</image:title>
      <image:caption>This diagram shows how AI influences both how product teams work and how products evolve—connecting internal practices like discovery and delivery with external shifts in experience, model, and scope.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1dba4fc1-d10c-4254-aa44-4bd3deaa29d3/6867b8798cca63b304274864.png</image:loc>
      <image:title>Blog - Leading Through the AI Wave—With Clarity, Not Confusion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.petra-wille.com/blog/my-thoughts-on-product-at-heart-2025</loc>
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    <lastmod>2025-10-28</lastmod>
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      <image:title>Blog - My Thoughts on Product at Heart 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/108d6614-be8c-4c94-9ecd-68031b764612/image5.jpg</image:loc>
      <image:title>Blog - My Thoughts on Product at Heart 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/ec2556d4-935b-4800-aaac-19fa8191e4ef/image3.jpg</image:loc>
      <image:title>Blog - My Thoughts on Product at Heart 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/f6bf403c-56bc-4498-9aa6-011912f86419/image9.jpg</image:loc>
      <image:title>Blog - My Thoughts on Product at Heart 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - My Thoughts on Product at Heart 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/3709092c-8c20-49bc-905c-42d9099d2b99/image6.jpg</image:loc>
      <image:title>Blog - My Thoughts on Product at Heart 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - My Thoughts on Product at Heart 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - My Thoughts on Product at Heart 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/727550fb-3644-4a6f-a65b-31bdbeb3b035/image4.jpg</image:loc>
      <image:title>Blog - My Thoughts on Product at Heart 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - My Thoughts on Product at Heart 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/ae9e00a0-b96a-41aa-b63c-34f47fac7dd8/image8.jpg</image:loc>
      <image:title>Blog - My Thoughts on Product at Heart 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/4d6ebed8-1d21-4bc4-8ca9-6761c6b30a7f/image2.png</image:loc>
      <image:title>Blog - My Thoughts on Product at Heart 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/why-the-plwheel-and-pmwheel-are-not-benchmarking-tools</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
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  <url>
    <loc>https://www.petra-wille.com/blog/rituals-rugs-and-radical-tenderness-my-experience-at-the-house-of-beautiful-business-in-tangier</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/97020f49-b470-4c5d-a5af-4114d983a0f2/HoBB1.png</image:loc>
      <image:title>Blog - Rituals, Rugs, and Radical Tenderness - My Experience at the House of Beautiful Business in Tangier - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/ee234ba8-671f-4247-b08d-7a95f92323fd/HoBB2.png</image:loc>
      <image:title>Blog - Rituals, Rugs, and Radical Tenderness - My Experience at the House of Beautiful Business in Tangier - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/05fe82e4-50cf-4f60-87fa-0d863bfb078c/HoBB3.png</image:loc>
      <image:title>Blog - Rituals, Rugs, and Radical Tenderness - My Experience at the House of Beautiful Business in Tangier - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/how-and-why-i-decided-to-create-the-plwheel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/bceee97d-ded0-44bb-87bc-71e7da8d20b2/blogpost_PLWheel_slim.png</image:loc>
      <image:title>Blog - How and why I decided to create the PLwheel - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/764275a3-6e43-41a8-b878-a4adb20b7449/image2.png</image:loc>
      <image:title>Blog - How and why I decided to create the PLwheel - Make it stand out</image:title>
      <image:caption>Still a work in progress: The full version of the leadership wheel with the 12 responsibilities and all its assessment questions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/b45527ae-3961-454f-9e53-2e308b641577/image3.png</image:loc>
      <image:title>Blog - How and why I decided to create the PLwheel - Make it stand out</image:title>
      <image:caption>A glimpse inside the PLwheel - Three of the many pages that help product leaders reflect, align, and grow.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/capacity-planning-all-things-product-with-teresa-amp-petra</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/why-i-dont-allow-ai-notetakers-in-my-coaching-sessions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/e92b6e46-f1eb-4959-85b7-e55319da35f0/image1.png</image:loc>
      <image:title>Blog - Why I Don’t Allow AI Notetakers in My Coaching Sessions - Make it stand out</image:title>
      <image:caption>A coach’s actions exist on a spectrum from telling to asking. The more the action falls into the “telling” category, the less it leads to long-term development.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/training-vs-coaching-all-things-product-with-teresa-amp-petra</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-29</lastmod>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/how-to-focus-and-thrive</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/6f4d1e65-b4d1-4a49-839e-06f2abd7961f/2025_01_FocusAndThrive_big.png</image:loc>
      <image:title>Blog - Drowning in Product Content? Here's How to Focus and Thrive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/a-leaders-coaching-toolkit-foster-cross-functional-collaboration-and-teamwork</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/2c6019f3-546c-4cad-8184-54c59592a038/toolkit_slim_PW.png</image:loc>
      <image:title>Blog - A Leader’s Coaching Toolkit: Foster Cross-Functional Collaboration and Teamwork - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/what-successful-product-organizations-have-in-common</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-29</lastmod>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/my-organization-doesnt-work-that-way-all-things-product-with-teresa-amp-petra</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-29</lastmod>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/collaboration-is-my-resistance-a-personal-story-of-success-and-joy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/7ddb97a4-6564-4a16-85a9-623f47a61b12/chaewul-kim-9b-wt8Tztrs-unsplash.jpg</image:loc>
      <image:title>Blog - Collaboration Is My Resistance: A Personal Story of Success and Joy - Mach es besonders</image:title>
      <image:caption>Photo bym Chaewul Kim on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/launch-announcement-the-all-things-product-podcast-is-live</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/ed4c8d65-779f-4cbf-b4fb-f8bdc2d474fb/youtube_banner.png</image:loc>
      <image:title>Blog - Launch Announcement: The "All Things Product" Podcast is Live! - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/vive-la-rsistance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/11d650b7-a8ec-4bc9-9e43-8ea09b292e0f/LI_smallActionsCount2.png</image:loc>
      <image:title>Blog - Vive la Résistance!* - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/how-i-go-about-creating-a-talk-my-step-by-step-process</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/ee80b70c-49dc-4996-a6e0-0288a3017a9e/speaking2025.jpg</image:loc>
      <image:title>Blog - How I Go About Creating a Talk: My Step-by-Step Process - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/9142cdea-b28f-4c63-bfbc-bb728106a762/image4.png</image:loc>
      <image:title>Blog - How I Go About Creating a Talk: My Step-by-Step Process - Make it stand out</image:title>
      <image:caption>Some of the resources that inspired me for my Managing Up talk.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/edd317fe-d54e-449d-9609-4c7bf68066f3/image6.png</image:loc>
      <image:title>Blog - How I Go About Creating a Talk: My Step-by-Step Process - Make it stand out</image:title>
      <image:caption>The earliest version of my talk—not there yet!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/851345ce-7233-46c6-913d-57479fe3939b/image2.png</image:loc>
      <image:title>Blog - How I Go About Creating a Talk: My Step-by-Step Process - Make it stand out</image:title>
      <image:caption>A more structured version of my talk, now with a bit of a flow, takeaways, etc.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/2de429d5-fa5a-4175-a5b4-d6b4aa083af9/image3.png</image:loc>
      <image:title>Blog - How I Go About Creating a Talk: My Step-by-Step Process - Make it stand out</image:title>
      <image:caption>Here's an overview of an earlier version of my slides. All illustrations have been prompted by me with the help of a branded, custom GPT that I have trained.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/09843e63-98d7-4ec3-8c11-9465a09e66ba/image1.jpg</image:loc>
      <image:title>Blog - How I Go About Creating a Talk: My Step-by-Step Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/b1e285cc-14bc-4cfd-8e56-c5255f12cdb5/image5.jpg</image:loc>
      <image:title>Blog - How I Go About Creating a Talk: My Step-by-Step Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/the-balance-of-giving-and-taking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1736343517629-MBVFSFEUBA4M8EUU0TAV/image1.png</image:loc>
      <image:title>Blog - The Balance of Giving and Taking: Why Community Involvement is a Long-Term Game - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/this-holiday-season-lets-talk-about-generative-ai-with-our-loved-ones</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1734357206058-4YVMOL9WQM35G51AMICI/Copy+of+Blog+graphic+-+product+maturity+assessment.png</image:loc>
      <image:title>Blog - This Holiday Season, Let’s Talk About Generative AI With Our Loved Ones! - Mach es besonders</image:title>
      <image:caption>Utopia or Dystopia? It’s still in our hands. Image obviously generated with the use of AI ;-)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/what-im-dedicating-2025-to-a-look-at-the-year-ahead</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/c27849a9-81db-4aca-a07f-5b5d6575e521/image1.png</image:loc>
      <image:title>Blog - What I’m Dedicating 2025 to: A Look at the Year Ahead - Make it stand out</image:title>
      <image:caption>Petra on stage at Oslo Concert Hall, Y-Oslo, talking about Managing Up.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/ca195f0f-353d-4286-8d0e-ccc3cdbcbdf2/image3.png</image:loc>
      <image:title>Blog - What I’m Dedicating 2025 to: A Look at the Year Ahead - Make it stand out</image:title>
      <image:caption>A Leadership Dinner, a Cape Town Meetup (special thanks to Annu Augustine for organizing everything!) and a Turing-Fest dinner with fellow product coaches.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/b77cbdbf-420b-4522-88e2-7abe1e006c5a/image2.png</image:loc>
      <image:title>Blog - What I’m Dedicating 2025 to: A Look at the Year Ahead - Make it stand out</image:title>
      <image:caption>Product at Heart—it’s all about the people &lt;3</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/f7ae9cb9-5a92-4ea8-a77e-e967d2c126cd/image4.png</image:loc>
      <image:title>Blog - What I’m Dedicating 2025 to: A Look at the Year Ahead - Make it stand out</image:title>
      <image:caption>Overlooking Loch Lomond just as I’m looking toward the untapped promise of 2025 ;-)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/thought-provoking-questions-to-prompt-your-end-of-year-reflection</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/f8f982ec-eb2b-45c0-9673-4835a25a3f7a/2024_reflections.jpg</image:loc>
      <image:title>Blog - Thought-Provoking Questions to Prompt Your End-of-Year Reflection - Mach es besonders</image:title>
      <image:caption>Foto von Noah Buscher auf Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/the-pmwheel-in-action</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/68fb1ade-c6b9-4271-bdae-3208960be675/image1.png</image:loc>
      <image:title>Blog - The PMwheel in Action: How Novo Nordisk Is Promoting Ownership of Growth and Learning Among Product Managers - Make it stand out</image:title>
      <image:caption>Simen Dahle, Associate Digital Capability Partner at Novo Nordisk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/dc2d4778-a09b-4f05-9c1c-96a3dcf16021/image2.png</image:loc>
      <image:title>Blog - The PMwheel in Action: How Novo Nordisk Is Promoting Ownership of Growth and Learning Among Product Managers - Make it stand out</image:title>
      <image:caption>A few example pages from the tool Novo Nordisk is using to foster growth conversations between leaders and product managers/owners.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/check-out-the-20-most-popular-posts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-05</lastmod>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/understanding-team-topologies-for-product-people</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/493838de-e657-40c0-8ffb-08d21e60e8df/image3.png</image:loc>
      <image:title>Blog - Understanding Team Topologies for Product People - Make it stand out</image:title>
      <image:caption>A job board example of how you can split teams by the dimensions I suggest.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/a-brief-list-of-product-management-assessment-tools-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/0f5db263-f6c8-49df-bc6c-8ab9fd4745af/Unbenannt-2.png</image:loc>
      <image:title>Blog - A Brief List of Product Management Assessment Tools - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/b8d8847c-76ec-4643-9d19-6b78ba6581ce/STRONG_14_5_PMcareer_web.png</image:loc>
      <image:title>Blog - A Brief List of Product Management Assessment Tools - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/product-leaders-here-are-5-situations-that-require-adapting-your-leadership-style</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/44df9f92-6ab0-4df3-a201-a3af7fb5e560/LeadershipStyle_PetraWille_slim.png</image:loc>
      <image:title>Blog - Product Leaders: Here Are 5 Situations That Require Adapting Your Leadership Style - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/84ae91a5-0efe-4a96-a717-61acc0bfc3dd/image3.png</image:loc>
      <image:title>Blog - Product Leaders: Here Are 5 Situations That Require Adapting Your Leadership Style - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/2a80f5eb-3ab9-4f5e-bf95-38315de443b6/image2.png</image:loc>
      <image:title>Blog - Product Leaders: Here Are 5 Situations That Require Adapting Your Leadership Style - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/want-to-become-a-better-product-leader-simple-tips-for-requesting-feedback</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/2166714a-5328-40f5-89ad-0a5d53fd4791/ProductLeadersFeedback_PetraWille_slim.png</image:loc>
      <image:title>Blog - Want to Become a Better Product Leader? Simple Tips for Requesting Feedback - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/the-dream-behind-the-complaint</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1719822119704-XYN1EX25K2V7YMOXXTGF/dream_blogpost_PW.png</image:loc>
      <image:title>Blog - The Dream Behind the Complaint - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/strong-conversations-summer-2024-edition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1721244247677-FKEERSRWOJRI8QXUNCA0/Copy+of+Blog+graphic+-+product+maturity+assessment+%2815%29.jpg</image:loc>
      <image:title>Blog - STRONG Conversations: Summer 2024 Edition - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/when-should-you-not-work-with-a-coach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/2f332626-8657-44fb-88a5-bc0d8ddcab56/NoCoachPetra.png</image:loc>
      <image:title>Blog - When Should You NOT Work with a Coach? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/are-your-expectations-toward-your-pms-high-enough</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/97aaa587-b929-4726-bd8d-7760e25a362b/expectations_PW.png</image:loc>
      <image:title>Blog - Are Your Expectations Toward Your PMs High Enough? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/managing-up-part-5-your-cheat-sheet-and-guide-to-boss-personas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1717156847610-6HOYO7XDZZAWJFHJC825/ManagingUp_Part5_OverviewImage_PetraWille.png</image:loc>
      <image:title>Blog - Managing Up, Part 5: Your Cheat Sheet and Guide to Boss Personas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/d20b0e9a-1ffc-49bd-b15a-397b6efac2a5/ManagingUp_Part5_1-ezgif.com-webp-to-jpg-converter.jpg</image:loc>
      <image:title>Blog - Managing Up, Part 5: Your Cheat Sheet and Guide to Boss Personas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/managing-up-part-4-how-to-get-the-professional-development-support-you-need</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1717154861975-HXI10RZEVJWRHAC6WTMV/ManagingUp_Part4_OverviewImage_PetraWille.png</image:loc>
      <image:title>Blog - Managing Up, Part 4: How to Get the Professional Development Support You Need - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1a380ce5-4ecd-483e-bace-a8d2e49a5a9d/ManagingUp_Part4_1_DefinitionOfGood.png</image:loc>
      <image:title>Blog - Managing Up, Part 4: How to Get the Professional Development Support You Need - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/22c79f98-bca7-4226-b1eb-1d312a5da663/ManagingUp_Part4_2_FutureSelf.png</image:loc>
      <image:title>Blog - Managing Up, Part 4: How to Get the Professional Development Support You Need - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/6800005c-4c0c-4933-9b36-ba3251859440/ManagingUp_Part4_3_BiggerChellange.png</image:loc>
      <image:title>Blog - Managing Up, Part 4: How to Get the Professional Development Support You Need - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/managing-up-part-3-navigating-conflict-with-other-people-and-teams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1717153261347-GYTKLCE2AD55BRQV2BD2/ManagingUp_Part3_OverviewImage_PetraWille.png</image:loc>
      <image:title>Blog - Managing Up, Part 3: Navigating Conflict with Other People and Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/60337b0b-09c7-4455-b129-26462109f4f4/ManagingUp_Part3_1_intercom_no.jpg</image:loc>
      <image:title>Blog - Managing Up, Part 3: Navigating Conflict with Other People and Teams - Make it stand out</image:title>
      <image:caption>Source: Intercom</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/6a37a0d5-5448-4729-9251-993c55768628/ManagingUp_Part3_2_Clarification_PetraWille.png</image:loc>
      <image:title>Blog - Managing Up, Part 3: Navigating Conflict with Other People and Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/managing-up-part-2-navigating-directional-clarity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1717150947109-28AKSA3HG8Z5O9YX18OZ/ManagingUp_Part2_OverviewImage_PetraWille.png</image:loc>
      <image:title>Blog - Managing Up, Part 2: Navigating Directional Clarity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/7b6a831b-1be5-4d41-af08-a17cd945bf27/ManagingUp_Part2_1_Emily.png</image:loc>
      <image:title>Blog - Managing Up, Part 2: Navigating Directional Clarity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/bf802fac-7fbf-4bac-b65e-700d8d6ef238/ManagingUp_Part2_2_Stack.png</image:loc>
      <image:title>Blog - Managing Up, Part 2: Navigating Directional Clarity - Make it stand out</image:title>
      <image:caption>This is how a decision stack for a 2-product company would look like. (The simple yet effective visualization used here was initially introduced by Tobias Freudenreich)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/94739a9d-7aec-4100-9359-7d312373c3b2/ManagingUp_Part2_4_Communication.png</image:loc>
      <image:title>Blog - Managing Up, Part 2: Navigating Directional Clarity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/4f134b2d-13c1-49ea-83e1-e9e72be0bfb6/ManagingUp_Part2_5_VisionStrategy.png</image:loc>
      <image:title>Blog - Managing Up, Part 2: Navigating Directional Clarity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/da36549d-eccb-4caa-aadc-5f8d6e956210/ManagingUp_Part2_6_BrainInHand_Matthew.png</image:loc>
      <image:title>Blog - Managing Up, Part 2: Navigating Directional Clarity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/managing-up-part-1-understanding-what-you-can-expect-from-your-boss</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1717146554894-SN254FAPBEDSG51W75MY/ManagingUp_Part1_OverviewImage_PetraWille.png</image:loc>
      <image:title>Blog - Managing Up, Part 1: Understanding What You Can Expect from Your Boss - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/b7997957-e950-4699-93fb-f028caf3bc6e/ManagingUp_Part1_Shipyard.png</image:loc>
      <image:title>Blog - Managing Up, Part 1: Understanding What You Can Expect from Your Boss - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/are-you-a-new-product-leader-tips-and-tricks-from-seasoned-pros</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/3d5dbfba-28be-42d4-be9d-d5c08a740189/blogpost_Petra_Wille_Tips2024_2.png</image:loc>
      <image:title>Blog - Are You a New Product Leader? Tips and Tricks from Seasoned Pros - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/read-these-books-fully-embracing-business-methodologies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/7c541edb-3354-4b62-a0ba-21b7dae7c1a8/24_PW_readbooks_2.png</image:loc>
      <image:title>Blog - Read These Books: Fully Embracing Business Methodologies - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/why-your-transformation-might-not-be-going-as-well-as-you-expected-and-what-to-do-about-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/91585f71-1aa6-4ed7-b934-597aa006d26e/PW_blogbosts_transformation_04_gr.png</image:loc>
      <image:title>Blog - Why Your Transformation Might Not Be Going as Well as You Expected… And What to Do About it - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/46e0eb9c-a442-4a70-b125-1b6827ad8b44/PetraWille_Transformation_nextBestActivity.png</image:loc>
      <image:title>Blog - Why Your Transformation Might Not Be Going as Well as You Expected… And What to Do About it - Mach es besonders</image:title>
      <image:caption>This diagram illustrates how one team chose to focus on "improved meeting culture" because it was the easiest theme to tackle independently.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/a3c83096-1e84-4328-838e-a8fcd9c2e2ba/tasboard_backlog_PetraWille.png</image:loc>
      <image:title>Blog - Why Your Transformation Might Not Be Going as Well as You Expected… And What to Do About it - Mach es besonders</image:title>
      <image:caption>This example backlog and task board gives you an idea of how you can track your transformation ideas and projects to ensure transparency and accountability.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/the-art-of-saying-no-product-leadership-edition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1710932597360-SWJ2VILSHAXS3I7MHOKN/blogpost_PW_sayingNo.png</image:loc>
      <image:title>Blog - The Art of Saying No, Product Leadership Edition - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/how-to-keep-your-community-sponsors-happy-in-your-product-community-of-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1709810579887-AQZ5IUDAUINXN53FQ4EU/Sponsors_BlogPost.png</image:loc>
      <image:title>Blog - How to Keep Your Community Sponsors Happy in Your Product Community of Practice - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/congratulations-to-marty-cagan-and-svpg-on-the-new-book-transformed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1709984159194-SFBP24O6JNF0D1I0F41Y/blogpost_TRANSFORMED_2024.jpg</image:loc>
      <image:title>Blog - Congratulations to Marty Cagan and SVPG on the New Book, TRANSFORMED - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/are-you-a-product-manager-selecting-a-new-boss-heres-how-to-assess-product-leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/2b3ce46a-7ad0-4eae-92cf-f2a1e38b2e6b/peps.png</image:loc>
      <image:title>Blog - Are You a Product Manager Selecting a New Boss? Here’s How to Assess Product Leaders - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/what-makes-a-great-product-culture-a-guide-for-product-leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/0d23753b-cb24-48be-a3e9-f3e312033e10/culture1_.png</image:loc>
      <image:title>Blog - What Makes a Great Product Culture? A Guide for Product Leaders - Mach es besonders</image:title>
      <image:caption>A company’s culture is like water to a fish—it’s constantly there, but only perceptible when we turn our attention to it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/044246fe-bdb5-477d-933a-57291424a64e/culture2_.png</image:loc>
      <image:title>Blog - What Makes a Great Product Culture? A Guide for Product Leaders - Mach es besonders</image:title>
      <image:caption>Based on my observations and hands-on experience as a product leadership coach, leadership behavior, recognition and rewards, and Communities of Practice are the aspects of culture that are consistently underrated.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/your-lifetime-the-non-renewable-resource-in-career-negotiations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/627aaf65-2fa2-4d49-9ea7-65d7482b84c9/lifetime.png</image:loc>
      <image:title>Blog - Your Lifetime: The Non-Renewable Resource in Career Negotiations - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/what-im-dedicating-2024-to-a-look-at-the-year-ahead</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1ffa5911-259a-4f95-880b-62534259331e/2023_retro_petra_wille2.jpg</image:loc>
      <image:title>Blog - What I’m Dedicating 2024 to: A Look at the Year Ahead - Mach es besonders</image:title>
      <image:caption>Attendees enjoying some sunbeams during the breaks, Teresa Torres and me during the Leadership Fireside Chat, and the disco ball in action on our conference stage at Product at Heart.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/073bd5ba-7605-4bce-ac1f-02efa912df5f/2023_retro_petra_wille3.jpg</image:loc>
      <image:title>Blog - What I’m Dedicating 2024 to: A Look at the Year Ahead - Mach es besonders</image:title>
      <image:caption>Meeting my product friends at INDUSTRY Dublin and La Product Conf Paris</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/5d35e426-1a0d-48df-ac36-b5b462bace7e/2023_retro_petra_wille.jpg</image:loc>
      <image:title>Blog - What I’m Dedicating 2024 to: A Look at the Year Ahead - Mach es besonders</image:title>
      <image:caption>Some more Product at Heart Moments: Parts of the audience before we hit the stage, Arne and myself during the opening remarks, and us relieved at the end of the conference day with volunteers and family.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/dc4bb9a7-8b8e-4924-91fe-d6ef9a12e878/2023_retro_petra_wille4.jpg</image:loc>
      <image:title>Blog - What I’m Dedicating 2024 to: A Look at the Year Ahead - Mach es besonders</image:title>
      <image:caption>Escaping the office from time to time :-)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/is-your-company-ready-for-product-operation-model-coaching</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/introducing-my-new-book-strong-product-communities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/e3ff1eb1-ecb5-4427-a598-90aafda59140/STRONG+Product+Communities+%283%29.png</image:loc>
      <image:title>Blog - Introducing My New Book, STRONG Product Communities! - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/i-asked-what-exactly-do-we-mean-by-product-leadersheres-how-people-answered</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/celebrating-10-years-as-a-solopreneur-a-journey-of-discovery-growth-and-community</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1608209568720-J0G9R9BR0DTM2PS4CIJV/press_kit_page.jpg</image:loc>
      <image:title>Blog - Celebrating 10 Years as a Solopreneur: A Journey of Discovery, Growth, and Community - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/736cc58e-4918-4a57-9afc-8fc8ad57e986/speaking_Petra_2.jpg</image:loc>
      <image:title>Blog - Celebrating 10 Years as a Solopreneur: A Journey of Discovery, Growth, and Community - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/fixing-the-shipyard-not-just-the-ships-how-product-leaders-should-empower-their-pms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/what-exactly-do-we-mean-by-product-leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/091d20fd-bbfb-44e2-b0e6-81d208ccc647/loomista_Black_background._Create_a_picture_of_a_community_of_p_14738627-e076-434e-973f-5089b8b5b270.png</image:loc>
      <image:title>Blog - What Exactly Do We Mean by “Product Leaders”? - Mach es besonders</image:title>
      <image:caption>The trend of calling every Product Manager a 'Product Leader' leaves us with a dilemma. What would you call the people running a product organization, then?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/everyone-deserves-time-off-heres-how-to-ensure-your-pms-are-prepared-for-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1692711007576-W8NC69W6H5MXF3M4B880/2308_blogbosts.jpg</image:loc>
      <image:title>Blog - Everyone Deserves Time Off: Here’s How to Ensure Your PMs Are Prepared for It - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/product-storytelling-how-matthew-arnold-used-a-comic-to-share-his-product-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/9f4ad9c7-ffe2-4998-bb99-710258740b04/matthew1.png</image:loc>
      <image:title>Blog - Product Storytelling: How Matthew Arnold Used a Comic to Share His Product Strategy - Mach es besonders</image:title>
      <image:caption>A few of the panels from the comic. Matthew says they’re normally presented live or via video and not consumed as is, but we wanted you to see what they look like.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/c78b2547-5b85-4d6e-8418-50b7f312c180/matthew2.png</image:loc>
      <image:title>Blog - Product Storytelling: How Matthew Arnold Used a Comic to Share His Product Strategy - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/ec5ffc0c-0fcf-4c7c-9892-3c54eccd674d/matthew3.png</image:loc>
      <image:title>Blog - Product Storytelling: How Matthew Arnold Used a Comic to Share His Product Strategy - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/my-thoughts-on-product-at-heart-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/44da099b-0241-410f-af68-bca32af0443b/1.jpg</image:loc>
      <image:title>Blog - My Thoughts on Product at Heart 2023 - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/a63b0e53-d29f-474c-a199-afc051bff2f6/2+%282%29.jpg</image:loc>
      <image:title>Blog - My Thoughts on Product at Heart 2023 - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/d2e4f28d-6916-4ce1-a0a8-cd3468def25a/2.jpg</image:loc>
      <image:title>Blog - My Thoughts on Product at Heart 2023 - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/ae185de2-ecb6-4bcb-8bae-4be754cb16c5/3.jpg</image:loc>
      <image:title>Blog - My Thoughts on Product at Heart 2023 - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/859f5bfe-dbeb-4694-add9-f33dd2a3ba9a/2+%281%29.jpg</image:loc>
      <image:title>Blog - My Thoughts on Product at Heart 2023 - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/626fa23c-73c9-433b-987f-9024f9e29fea/3+%281%29.jpg</image:loc>
      <image:title>Blog - My Thoughts on Product at Heart 2023 - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/8de92250-b44d-4a92-876c-e4f7dbdc992a/1+%281%29.jpg</image:loc>
      <image:title>Blog - My Thoughts on Product at Heart 2023 - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/29fce8f3-12dc-4fa4-9c5d-d20a21787c39/1+%282%29.jpg</image:loc>
      <image:title>Blog - My Thoughts on Product at Heart 2023 - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/why-agile-coaches-cant-be-product-coaches</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1604402025185-8OVBATFTX0TC5Y93RNDU/PMWheel2.png</image:loc>
      <image:title>Blog - Why Agile Coaches Can't Be Product Coaches - Mach es besonders</image:title>
      <image:caption>The eight buckets of the PMwheel highlighting the full range of a PM’s responsibilities</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1624259943473-1SPI2JKO4NT5EJIVTGVX/STRONG_7_2_web.jpg</image:loc>
      <image:title>Blog - Why Agile Coaches Can't Be Product Coaches - Mach es besonders</image:title>
      <image:caption>As an agile coach, focus on the right-hand side of the coaching scale</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/case-study-coaching-through-transformation-at-novo-nordisk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/84d8d467-b68b-4f8b-bbf0-c16525177935/4.jpg</image:loc>
      <image:title>Blog - Case Study: Coaching Through Transformation at Novo Nordisk - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/strong-conversations-summer-2023-edition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/b7adb520-fc2e-46f3-be1d-f95e2f7b8717/7.jpg</image:loc>
      <image:title>Blog - STRONG Conversations: Summer 2023 Edition - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/product-at-heart-2023-countdown</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/60def622-6de7-4268-992a-11808800659d/Screenshot+2023-02-24+at+11.37+1.png</image:loc>
      <image:title>Blog - 5 Reasons Why I’m Bursting with Excitement for Product at Heart - Mach es besonders</image:title>
      <image:caption>Just a mock on top of last year’s pictures - I can’t wait to see how it looks in reality.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/cross-disciplinary-learning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/my-highly-opinionated-guide-to-product-maturity-assessment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/155d7398-625e-4b68-8cb6-e5cbf13de809/maturitymodelsqure.png</image:loc>
      <image:title>Blog - My (Highly Opinionated) Guide to Product Maturity Assessment - Mach es besonders</image:title>
      <image:caption>Productboard's Five Levels of Product Excellence Maturity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/c2ae13bb-dde1-42e8-8cca-dfb7f9351834/ProductMaturityMatrix.jpg</image:loc>
      <image:title>Blog - My (Highly Opinionated) Guide to Product Maturity Assessment - Mach es besonders</image:title>
      <image:caption>Product Maturity Matrix</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/f3eb43b2-3966-4929-bf4b-a48473814dab/0_9lyv866yEW4Kfan4.png</image:loc>
      <image:title>Blog - My (Highly Opinionated) Guide to Product Maturity Assessment - Mach es besonders</image:title>
      <image:caption>Not a full assessment but a helpful framing - John Cutler’s Team Boundary Chart.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/c8c23e59-3af6-4344-b47a-d13a565be207/PMWheel_3assessments_highlighted.png</image:loc>
      <image:title>Blog - My (Highly Opinionated) Guide to Product Maturity Assessment - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/radical-optimism-or-why-every-leader-is-a-futurist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/f4ae9998-0375-4206-8cdc-ef20b2d9c1df/futurists_3.jpg</image:loc>
      <image:title>Blog - Radical Optimism or Why Every Leader is a Futurist - Mach es besonders</image:title>
      <image:caption>What Midjourney thinks "radically optimistic" leaders look like. Let's make sure to prove it wrong :-)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/how-i-use-the-decision-stack-in-product-leadership-coaching-sessions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/831b67c8-cc98-48ed-a254-54f686dee57d/Blogbild1.jpg</image:loc>
      <image:title>Blog - How I Use the Decision Stack in Product Leadership Coaching Sessions - Mach es besonders</image:title>
      <image:caption>This is how a decision stack for a 2-product company would look like. (The simple yet effective visualization used here was initially introduced by Tobias Freudenreich)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/4f425d8b-899a-45a5-a6fe-a82f5ec04976/Blogbild4.jpg</image:loc>
      <image:title>Blog - How I Use the Decision Stack in Product Leadership Coaching Sessions - Mach es besonders</image:title>
      <image:caption>How you could use the decision stack to visualize shared goals within your organization.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/419c274b-33f0-4ddf-b2fe-3f73f851036d/Blogbild2.jpg</image:loc>
      <image:title>Blog - How I Use the Decision Stack in Product Leadership Coaching Sessions - Mach es besonders</image:title>
      <image:caption>The empowered teams’ stack</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/e70b1862-51aa-4baa-9ef7-d75c60eb8690/Blogbild3.jpg</image:loc>
      <image:title>Blog - How I Use the Decision Stack in Product Leadership Coaching Sessions - Mach es besonders</image:title>
      <image:caption>The feature factory stack</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/5450cbe3-e423-4488-a7c7-4e3c0a9dd0fe/Blogbild5.jpg</image:loc>
      <image:title>Blog - How I Use the Decision Stack in Product Leadership Coaching Sessions - Mach es besonders</image:title>
      <image:caption>The “middle ground” stack</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/strong-conversations-spring-2023-edition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-28</lastmod>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/product-communities-of-practice-everything-you-need-to-know</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/16621b08-7338-420f-aed1-3a5afe268349/BLOG-CoP-NeedToKnow.png</image:loc>
      <image:title>Blog - Product Communities of Practice: Everything You Need to Know - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/8b28526e-b1e4-4902-ab19-16d085db58a7/blog_PetraWille_CoP_Interviews.png</image:loc>
      <image:title>Blog - Product Communities of Practice: Everything You Need to Know - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/rituals-for-product-communities-of-practice-a-round-up-of-ideas-amp-inspiration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/8236f051-0f5f-4d58-9522-060cca2b2dc5/BLOG-CoP_rituals.png</image:loc>
      <image:title>Blog - Rituals for Product Communities of Practice: A Round-up of Ideas &amp;amp; Inspiration - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/free-templates-community-guidelines-for-your-community-of-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/16597c47-fb48-46c9-b3a1-130117d4e7c5/BLOG-CoP.png</image:loc>
      <image:title>Blog - Free Templates: Community Guidelines for Your Community of Practice - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/detailed-results-from-my-survey-cross-organizational-product-community-of-practice-participants</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/f0747873-f24b-49bf-bc1f-e69968c0adbd/blogbosts-CoPsurvey3.jpg</image:loc>
      <image:title>Blog - Detailed Results from My Survey: Cross-Organizational Product Community of Practice Participants - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/773b07f0-43de-4f7e-ab5f-c7b4dc7f88ef/blogbosts-CoPsurvey4.jpg</image:loc>
      <image:title>Blog - Detailed Results from My Survey: Cross-Organizational Product Community of Practice Participants - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/detailed-results-from-my-survey-company-internal-product-communities-of-practice</loc>
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    <priority>0.5</priority>
    <lastmod>2023-01-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/11d70bf4-2523-43dc-b088-c95b70d9830a/blogbosts-CoPsurvey2.jpg</image:loc>
      <image:title>Blog - Detailed Results from My Survey: Company Internal Product Communities of Practice - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/what-i-learned-from-surveying-over-100-people-about-product-communities-of-practice</loc>
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    <priority>0.5</priority>
    <lastmod>2023-01-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/63fc0ed1-4e0b-439d-8a07-62b05ab0aa95/blogbosts-CoPsurvey1.jpg</image:loc>
      <image:title>Blog - What I Learned from Surveying Over 100 People About Product Communities of Practice - Mach es besonders</image:title>
      <image:caption>How the Survey-Logic looks like in typeform</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/my-coaching-practice-what-i-do-and-how-i-do-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/a-few-thoughts-for-aspiring-product-coaches</loc>
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    <priority>0.5</priority>
    <lastmod>2022-12-22</lastmod>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/learning-from-other-product-people-sarah-reeves-on-the-product-community-of-practice-at-stepstone</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/2945f2ea-a765-4584-9c13-63bbfe1771bd/SR-blog-slim.jpg</image:loc>
      <image:title>Blog - Learning from Other Product People: Sarah Reeves on the Product Community of Practice at StepStone - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/41febec0-866b-4f79-a4e1-59945238cf61/SR-blog.1.jpg</image:loc>
      <image:title>Blog - Learning from Other Product People: Sarah Reeves on the Product Community of Practice at StepStone - Mach es besonders</image:title>
      <image:caption>The unpolished, work-in-progress StepStone CoP roadmap</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/4fc6f859-a5a1-4e24-9b2c-0abadffef950/SR-blog.2.jpg</image:loc>
      <image:title>Blog - Learning from Other Product People: Sarah Reeves on the Product Community of Practice at StepStone - Mach es besonders</image:title>
      <image:caption>Workshop Results: Purpose, success metrics and KPIs of StepStone's Product CoP (wip)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/673b16b2-a3bb-4a22-ab08-a9125439f463/SR-blog.3.jpg</image:loc>
      <image:title>Blog - Learning from Other Product People: Sarah Reeves on the Product Community of Practice at StepStone - Mach es besonders</image:title>
      <image:caption>StepStone’s Product Learning Library MURAL containing links, videos, book recommendations and more.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/what-im-dedicating-2023-to-a-look-at-the-year-ahead</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/50c5315f-88e1-4404-8ea2-cf816debce02/2022_1.jpg</image:loc>
      <image:title>Blog - What I’m Dedicating 2023 to: A Look at the Year Ahead - Mach es besonders</image:title>
      <image:caption>Some 2022 Highlights: Happy Arne and Petra after our 3-day event marathon, me on stage at the leadership forum and during our leadership lunch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/b223bcb4-a48f-412a-acb4-7136a3ca54d7/2022_2.jpg</image:loc>
      <image:title>Blog - What I’m Dedicating 2023 to: A Look at the Year Ahead - Mach es besonders</image:title>
      <image:caption>Some more 2022 Highlights: Boye 2022, On stage with Arne and my daughter at the end of this year's conference and us saying ‘hi’ to the leadership forum attendees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/f20a8a57-cac8-4d06-b1cc-3d45f1b2957c/2022_3.jpg</image:loc>
      <image:title>Blog - What I’m Dedicating 2023 to: A Look at the Year Ahead - Mach es besonders</image:title>
      <image:caption>Wing Foiling… bring it on 2023!</image:caption>
    </image:image>
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  <url>
    <loc>https://www.petra-wille.com/blog/stop-living-on-autopilot</loc>
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    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1def77dc-313b-460e-a0d6-a348440fed7e/blogposts_feelingst.png</image:loc>
      <image:title>Blog - End-of-the-year Reflection: Stop Living on Autopilot - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/6b25c7cd-1f7b-4290-8c8a-da4679f79d22/blogposts_feelingst_yale.png</image:loc>
      <image:title>Blog - End-of-the-year Reflection: Stop Living on Autopilot - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/learning-from-other-product-people-priya-biswas-on-the-product-community-of-practice</loc>
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      <image:title>Blog - Learning from Other Product People: Priya Biswas on the Product Community of Practice at ATB Financial - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/3f68043c-5b6e-4b11-b678-b4780e4bdd91/screenshot_pryja.jpg</image:loc>
      <image:title>Blog - Learning from Other Product People: Priya Biswas on the Product Community of Practice at ATB Financial - Mach es besonders</image:title>
      <image:caption>Screenshot showing the Google Sheet</image:caption>
    </image:image>
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  <url>
    <loc>https://www.petra-wille.com/blog/how-to-introduce-yourself-as-a-product-person-better-introductions</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/introducing-product-at-heart</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-15</lastmod>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/learning-from-other-product-people-nesrine-changuel-on-the-product-community-of-practice-at-google</loc>
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    <priority>0.5</priority>
    <lastmod>2022-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/32573842-8b49-4102-a5fb-5b3dc1134f64/blogposts_slim_post-nesrine.jpg</image:loc>
      <image:title>Blog - Learning from Other Product People: Nesrine Changuel on the Product Community of Practice at Google - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/learning-from-other-product-people-zainab-arilesere</loc>
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    <priority>0.5</priority>
    <lastmod>2022-12-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/53f6e341-9c15-4d65-a2c0-3a4f6a0ea023/blogposts_slim_post_Zainab.jpg</image:loc>
      <image:title>Blog - Learning from Other Product People: Zainab Arilesere on ProductTank Lagos and Running an Informal Community of Practice at Omnibiz Africa - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
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    <loc>https://www.petra-wille.com/blog/how-to-start-a-community-of-product-practice</loc>
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    <lastmod>2022-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/915192dc-a0dd-4761-8516-bb322635caee/CoP_Canvas_blog.jpg</image:loc>
      <image:title>Blog - Want to Launch or Mature Your Product Community of Practice? Start Here! - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/2e31a12d-ab7f-4330-8e32-0a479d001f26/Community_of_practice_canvas_p1_PetraWille.png</image:loc>
      <image:title>Blog - Want to Launch or Mature Your Product Community of Practice? Start Here! - Mach es besonders</image:title>
      <image:caption>Starting a Community of Practice - Part 1: Ignite learning and sharing in small groups</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/ff867db5-77d0-4bce-8ce0-222a4cc2ba78/Community_of_practice_canvas_p2_PetraWille.png</image:loc>
      <image:title>Blog - Want to Launch or Mature Your Product Community of Practice? Start Here! - Mach es besonders</image:title>
      <image:caption>Starting a Community of Practice - Part 2: Give it some structure and help build bridges</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/cdd8790a-82a8-498b-9954-ddfad0050718/CoPCanvas.png</image:loc>
      <image:title>Blog - Want to Launch or Mature Your Product Community of Practice? Start Here! - Mach es besonders</image:title>
      <image:caption>A Screenshot of the Community Canvas I use in my workshops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/learning-from-other-product-people-teresa-torres-on-the-continuous-discovery-habits-community-of-practice</loc>
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    <priority>0.5</priority>
    <lastmod>2022-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/d93ed673-646e-428e-96d5-6dc9704e8264/Teresa_CoP_blog.jpg</image:loc>
      <image:title>Blog - Learning from Other Product People: Teresa Torres on the Continuous Discovery Habits Community of Practice - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/mtp-engage-round-up-learnings-takeaways-and-other-resources</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/22c192fd-b915-4392-a626-2d7d5e13a2bc/blog_ppl_conf.png</image:loc>
      <image:title>Blog - MTP Engage Round-up: Learnings, Takeaways, and Other Resources - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/a078e5ea-42d3-4663-b248-9a087288bf72/blog_party_conf.png</image:loc>
      <image:title>Blog - MTP Engage Round-up: Learnings, Takeaways, and Other Resources - Mach es besonders</image:title>
      <image:caption>Why meeting in person is so important: We get the chance to really connect with fellow attendees!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/ff1227ce-b1f7-4255-8078-0185738c7a79/Nadine.png</image:loc>
      <image:title>Blog - MTP Engage Round-up: Learnings, Takeaways, and Other Resources - Mach es besonders</image:title>
      <image:caption>Nadine Oldorf sharing her learnings with the LI community</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/43f76bed-f607-49ad-a020-dcc67f8054aa/wes.png</image:loc>
      <image:title>Blog - MTP Engage Round-up: Learnings, Takeaways, and Other Resources - Mach es besonders</image:title>
      <image:caption>Wes Royer sharing his learnings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/4de6e8cc-7872-4b5b-9265-7f3a71192fd5/Kiran.png</image:loc>
      <image:title>Blog - MTP Engage Round-up: Learnings, Takeaways, and Other Resources - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/075407f1-cbcf-4f88-88ac-de7fff6a3a70/Ulrike.png</image:loc>
      <image:title>Blog - MTP Engage Round-up: Learnings, Takeaways, and Other Resources - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/e5626920-7a97-457a-a27f-f7a5080002ed/blog_frida_conf.png</image:loc>
      <image:title>Blog - MTP Engage Round-up: Learnings, Takeaways, and Other Resources - Mach es besonders</image:title>
      <image:caption>Having my daughter join me on stage for the closing remarks was a personal highlight of the event.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/mtp-engage-round-up-workshops-and-conference-program</loc>
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    <priority>0.5</priority>
    <lastmod>2022-12-15</lastmod>
    <image:image>
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      <image:title>Blog - MTP Engage Round-up: Workshops and Conference Program - Mach es besonders</image:title>
      <image:caption>Christina Wodtke in full training swing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/2dbb812c-d085-4e11-aeda-9d8be70038d7/setup_day.png</image:loc>
      <image:title>Blog - MTP Engage Round-up: Workshops and Conference Program - Mach es besonders</image:title>
      <image:caption>What a 2 days it has been so far with #mtpcon Engage leadership forum and workshops. We are super excited about the conference tomorrow, here's a sneak peak of the stage coming together earlier today  pic.twitter.com/Wpjy1RLoUt — MTPEngageHH (@MTPEngageHH) June 16, 2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/f0761d96-5883-42b0-8024-a8f929eb0657/blog_opening_conf.png</image:loc>
      <image:title>Blog - MTP Engage Round-up: Workshops and Conference Program - Mach es besonders</image:title>
      <image:caption>So good to be back! Hello MTP Engage audience - Arne and myself giving our opening remarks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1a7faa14-0eba-4aa2-a439-d405e34ddeed/blog_talks_conf.png</image:loc>
      <image:title>Blog - MTP Engage Round-up: Workshops and Conference Program - Mach es besonders</image:title>
      <image:caption>Shaun Russell, Thor Mitchel and Holly Donohue on stage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/e700a47d-744e-42fd-8ca3-17ef4997aa30/blog_ppl_conf2.png</image:loc>
      <image:title>Blog - MTP Engage Round-up: Workshops and Conference Program - Mach es besonders</image:title>
      <image:caption>Shiny happy people during our lunch break</image:caption>
    </image:image>
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    <loc>https://www.petra-wille.com/blog/mtp-engage-round-up-the-product-leadership-forum</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-15</lastmod>
    <image:image>
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      <image:title>Blog - MTP Engage Round-up: The Product Leadership Forum - Mach es besonders</image:title>
      <image:caption>Smiling faces everywhere - attendees during our lunch reception</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/7efe104e-d411-4a1c-8d69-443dc7dc2ba7/emily_tate_alignment.png</image:loc>
      <image:title>Blog - MTP Engage Round-up: The Product Leadership Forum - Mach es besonders</image:title>
      <image:caption>Here’s the powerful 2-by-2 Emily was using to explain the spectrum of Alignment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/c2b1c540-2951-4d15-94e3-ea96c57ff794/tweet_leadership.png</image:loc>
      <image:title>Blog - MTP Engage Round-up: The Product Leadership Forum - Mach es besonders</image:title>
      <image:caption>I didn’t know what to expect from the “Hacking Leadership” session, but I definitely didn’t expect THAT!  Thank you so much for this unexpected format, wonderful surprise and such a mindful session! @nitrada &amp; Esther ❤️ #mtpengage pic.twitter.com/Fq7JfrxiF6 — Rosanna Sibora (@RosannaSibora) June 15, 2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/b62fa274-5c1c-4585-96a6-80c280ee3f7a/2022_06_1_mtpLeadership_Claudia.jpg</image:loc>
      <image:title>Blog - MTP Engage Round-up: The Product Leadership Forum - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:title>Blog - Need to Pivot from Growth to Profitability? You’re Not Alone - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:caption>Stefan Sagmeisters way of looking at this</image:caption>
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      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:title>Blog - The PMwheel in Action: Dynamic Updates from Lisa Mo Wagner and Jason Knight - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:title>Blog - The PMwheel in Action: Dynamic Updates from Lisa Mo Wagner and Jason Knight - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:caption>It’s hard to get better if you don’t know what better looks like</image:caption>
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      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:caption>It's easy to tell a good story that unites a group of people if you address essential needs like hunger ("Let's kill the mammoth to have food"). However, having a similar effect in today's business context needs better storytelling skills and some planning.</image:caption>
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      <image:title>Blog - Leadership Communication 1o1: How to Make Sure Your Messages Stick - Mach es besonders</image:title>
      <image:caption>It is necessary to be able to share a message in a written, spoken, and illustrated form, in various settings and in various ways.</image:caption>
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      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/3aeb214d-6f2d-48ed-8ddb-539637de67d3/blogbosts-KPI-trees.jpg</image:loc>
      <image:title>Blog - KPI Trees: How to Bridge the Gap Between Customer Behavior, Product Metrics, and Company Goals - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:title>Blog - KPI Trees: How to Bridge the Gap Between Customer Behavior, Product Metrics, and Company Goals - Mach es besonders</image:title>
      <image:caption>A KPI tree showing the metrics driving the overall goal, completed trips</image:caption>
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      <image:caption>The beginning of the KPI Tree, with MAU as the overarching goal</image:caption>
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      <image:title>Blog - KPI Trees: How to Bridge the Gap Between Customer Behavior, Product Metrics, and Company Goals - Mach es besonders</image:title>
      <image:caption>Expanding the tree to include the different user segments</image:caption>
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    <image:image>
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      <image:caption>Breaking new users down into more specific metrics</image:caption>
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      <image:caption>Adding their new hypotheses to the returning users branch</image:caption>
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      <image:caption>The completed KPI tree</image:caption>
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      <image:caption>Mathematical symbols highlight the equations in the tree</image:caption>
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      <image:caption>Hypotheses indicated with dotted lines</image:caption>
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      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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    <lastmod>2022-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/0476945d-fa76-4475-9d45-fada2f8705fb/blogbosts-mn-Blogpost-Image.jpg</image:loc>
      <image:title>Blog - STRONG Conversations - Check Out My Latest Video and Podcast Appearances: October/November 2021 - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/mtp-engage-leadership-forummy-5-takeaways</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/773df651-67ac-4982-baed-ac6d639af3f3/mtpengage_ls_4.jpg</image:loc>
      <image:title>Blog - MTP Engage Leadership Forum—My 5 Takeaways - Mach es besonders</image:title>
      <image:caption>It was such a pleasure to re-join my co-host Arne to welcome attendees to the event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/d405b0c6-4755-4fd2-80c8-bbd639f02ae3/mtpengage_ls_3.jpg</image:loc>
      <image:title>Blog - MTP Engage Leadership Forum—My 5 Takeaways - Mach es besonders</image:title>
      <image:caption>People enjoyed spending time together in person after working out of their home offices for more than a year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/19b2c491-911d-4898-a80b-847a7c472c3b/mtpengage_ls_2.jpg</image:loc>
      <image:title>Blog - MTP Engage Leadership Forum—My 5 Takeaways - Mach es besonders</image:title>
      <image:caption>The Leadership Forum is not all about keynotes—we love to hear as many voices as possible in our panel discussions and Q&amp;A sessions. This is the panel after Megan Murphy’s talk.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/0d2e968e-c107-419d-915e-4d7967fcbb54/STRONG_15_2b_process.png</image:loc>
      <image:title>Blog - MTP Engage Leadership Forum—My 5 Takeaways - Mach es besonders</image:title>
      <image:caption>This is how I explained the various steps of coming up with a product strategy in my book, STRONG Product People.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/71855ead-3c6d-4591-a4ff-4e3093e4f997/mtpengage_ls_1.jpg</image:loc>
      <image:title>Blog - MTP Engage Leadership Forum—My 5 Takeaways - Mach es besonders</image:title>
      <image:caption>Björn Waide giving his talk, “Org Charts Eat Culture for Breakfast: Why an Agile Mindset Alone Won’t Help You.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/91926e92-b9b8-43a0-9d06-d24d6ca000b2/MTPengage_learnings_november.JPG</image:loc>
      <image:title>Blog - MTP Engage Leadership Forum—My 5 Takeaways - Mach es besonders</image:title>
      <image:caption>One slide Björn shared with us highlighting the importance of the right structure when looking at topics related to culture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/f5cdd3d3-67f8-40d4-8389-e8de295f443d/mtpengage_ls_5.jpg</image:loc>
      <image:title>Blog - MTP Engage Leadership Forum—My 5 Takeaways - Mach es besonders</image:title>
      <image:caption>Dominique Jost sharing his very personal story about mental health and well-being as a product leader.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/storytelling-for-product-people-the-essentials</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/fc52cbb1-ff1b-4abe-b2ac-30f1af771bbf/stories_are_a_design_tool_Petra_Wille.png</image:loc>
      <image:title>Blog - Storytelling for Product People: The Essentials - Mach es besonders</image:title>
      <image:caption>You might want to reframe storytelling and think about it more like you think about creating a prototype or click dummy. It is a tool that you could add to your PM toolkit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/3fb538df-8ce4-4731-bbd7-17d3963c55c0/story_structure_for_PMs_Petra_Wille.png</image:loc>
      <image:title>Blog - Storytelling for Product People: The Essentials - Mach es besonders</image:title>
      <image:caption>A proven structure for a compelling story.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/how-the-learning-menu-concept-can-help-develop-your-product-team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1634633511759-FDWP3JCTDP2HAWRG70UT/blogbosts-Bild-LM.jpg</image:loc>
      <image:title>Blog - How the “Learning Menu” Concept Can Help Develop Your Product Team - Mach es besonders</image:title>
      <image:caption>Thinking about development opportunities as a “Learning Menu” means you can include a wider range of learning resources that are more scalable and adaptable to individual needs.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/the-ultimate-coaching-question-what-are-you-going-to-do-differently</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1633944349994-RVYB4Z4C6ROVDBHKMEKP/STRONG_7_1_coaching_cycle.png</image:loc>
      <image:title>Blog - The Ultimate coaching question: What are you going to do differently? - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1633944476605-NQAWIFBJ1L1J4QXET9TC/lighthouse.png</image:loc>
      <image:title>Blog - The Ultimate coaching question: What are you going to do differently? - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/the-future-self-canvas-in-action-a-conversation-with-tim-lukas-leinert-product-lead-at-north-kingdom-design-amp-communication</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1633170710170-EF622820VPYG811SAAWL/blogposts_slim_TimL.jpg</image:loc>
      <image:title>Blog - The Future Self Canvas in Action: A Conversation with Tim Lukas Leinert, Product Lead at North Kingdom Design &amp;amp; Communication - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1633172283884-XPC2TV6JNGV6NRPRMLOO/final_B.jpg</image:loc>
      <image:title>Blog - The Future Self Canvas in Action: A Conversation with Tim Lukas Leinert, Product Lead at North Kingdom Design &amp;amp; Communication - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/how-to-make-the-most-of-your-coaching-sessions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1629971599181-46VAGTASY0U9PNDWN4RT/coaching_journal_example.png</image:loc>
      <image:title>Blog - How to make the most of your coaching sessions - Mach es besonders</image:title>
      <image:caption>What a page in your journal could look like</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1629971699856-UBYYKJWDFPYE5WRQKED0/coaching_journal.png</image:loc>
      <image:title>Blog - How to make the most of your coaching sessions - Mach es besonders</image:title>
      <image:caption>Here’s an empty version of the journal template that you can use to collect your ideas and experiences</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/how-to-decide-what-type-of-product-coach-is-right-for-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1624259943473-1SPI2JKO4NT5EJIVTGVX/STRONG_7_2_web.jpg</image:loc>
      <image:title>Blog - How to Decide What Type of Product Coach is Right for You - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1624260011500-KEQVZHHOJ4HF469AXEDK/STRONG_7_1_coaching_cycle.png</image:loc>
      <image:title>Blog - How to Decide What Type of Product Coach is Right for You - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/why-theres-no-such-thing-as-perfect-agile-transformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1624003359779-3XEBZ4GNOZDJLJJLVCRQ/transformation_petra_wille1.jpg</image:loc>
      <image:title>Blog - Why There’s No Such Thing as Perfect (Agile) Transformation - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1624438399280-5S8JTMRTYLM83X7QVU45/companies.png</image:loc>
      <image:title>Blog - Why There’s No Such Thing as Perfect (Agile) Transformation - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1624003665341-1AR0W45RBZ37GAURAXB0/transformation_petra_wille2.jpg</image:loc>
      <image:title>Blog - Why There’s No Such Thing as Perfect (Agile) Transformation - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1624003716197-28GZCTHHUGT6KSNKYHM5/transformation_petra_wille3.jpg</image:loc>
      <image:title>Blog - Why There’s No Such Thing as Perfect (Agile) Transformation - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1624003823289-Z01NBD4183I8RV624OV3/transformation_petra_wille4.jpg</image:loc>
      <image:title>Blog - Why There’s No Such Thing as Perfect (Agile) Transformation - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/defining-good-a-guide-to-competency-levels-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1623236423556-J9ZCZQCWFF64QOT7SKGO/twitter_and_linkedin_tiles-C-Levels-v2.jpg</image:loc>
      <image:title>Blog - Defining “Good”: A Guide to Competency Levels - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/the-pmwheel-in-action-a-conversation-with-arne-kittler-vp-product-at-xing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1621941519212-C76ZEKSJO1XH25P23YOL/blogposts_slim_post-AKittler.jpg</image:loc>
      <image:title>Blog - The PMwheel in Action: A Conversation with Arne Kittler, VP Product at XING - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/curious-about-product-leader-group-coaching-hear-from-past-participants</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1621926188654-G7BM7A9T2K8IFNJBOKA3/Erfahrungsberichte2.jpg</image:loc>
      <image:title>Blog - Curious about Product Leader Group Coaching? Hear from Past Participants - Mach es besonders</image:title>
      <image:caption>Julia Bastian</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1621926744293-H1YOPL8165BOHPSGP6SM/STRONG_17_1_day_Blog.jpg</image:loc>
      <image:title>Blog - Curious about Product Leader Group Coaching? Hear from Past Participants - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1621927010498-IJNFUZWNTO4MZSGUHUMA/Petra_wille_Blog2.jpg</image:loc>
      <image:title>Blog - Curious about Product Leader Group Coaching? Hear from Past Participants - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1621939060512-ZSFHAEYSN0ZR4X9PC4EU/Erfahrungsberichte3.jpg</image:loc>
      <image:title>Blog - Curious about Product Leader Group Coaching? Hear from Past Participants - Mach es besonders</image:title>
      <image:caption>Peter Dyllick-Brenzinger</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1621939307111-HHMNV0JENOAZ23AYKVOL/Erfahrungsberichte_01.jpg</image:loc>
      <image:title>Blog - Curious about Product Leader Group Coaching? Hear from Past Participants - Mach es besonders</image:title>
      <image:caption>Sara Chokr</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/the-pmwheel-goes-global</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-20</lastmod>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/tips-for-developing-as-a-product-manager</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1621251103764-XZSCNR88XX12KUBRM9ZF/Petra_Wille_GR.png</image:loc>
      <image:title>Blog - Tips for Developing as a Product Manager - Mach es besonders</image:title>
      <image:caption>Special thanks to Anja Riese for creating this great sketch of my talk!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/a-few-simple-ways-to-make-the-working-backwards-press-release-work-for-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1620290743019-ISTQQY6T923RHLK2XW0W/Press_release_2.jpg</image:loc>
      <image:title>Blog - A Few Simple Ways to Make the “Working Backwards” Press Release Work for You</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1620290455459-EXV2K10IHTGFUGF0OYK9/press_release_example.jpg</image:loc>
      <image:title>Blog - A Few Simple Ways to Make the “Working Backwards” Press Release Work for You</image:title>
      <image:caption>Here is an example press release I wrote about the company profiles feature at XING. I strongly believe that formatting your press release will help you get more out of this exercise.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/the-future-self-canvas-in-action-conversation-with-annu-augustine-founder-of-nedrock</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1619783871017-TK0KMJGGQRXLWAUDCKUF/blogposts_slim_post-annuA.jpg</image:loc>
      <image:title>Blog - The Future Self Canvas in Action: Conversation with Annu Augustine, Founder of NedRock</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.petra-wille.com/blog/the-product-leaders-guide-to-balancing-product-discovery-and-product-delivery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1618488986473-S1JDIQH4DSTE5QQAOVGN/blogbosts-freechapter.jpg</image:loc>
      <image:title>Blog - The Product Leader’s Guide to Balancing Product Discovery and Product Delivery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1618567631129-7T7QVI1RCEZY1MWAL6DZ/FIGURE_17-1.png</image:loc>
      <image:title>Blog - The Product Leader’s Guide to Balancing Product Discovery and Product Delivery</image:title>
      <image:caption>Figure 17-1 The PMwheel buckets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1618567953903-7FYXE7Y3K6QBLG6XIVYK/FIGURE_17-2.png</image:loc>
      <image:title>Blog - The Product Leader’s Guide to Balancing Product Discovery and Product Delivery</image:title>
      <image:caption>Figure 17-2 Getting your day right</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1618568233204-F65HF9XZJS8I4IWLV5E6/FIGURE_17_3.png</image:loc>
      <image:title>Blog - The Product Leader’s Guide to Balancing Product Discovery and Product Delivery</image:title>
      <image:caption>Figure 17-3 Draw the quarter using the eight PMwheel buckets. More “understand the problem” and “do some planning” at the end of the quarter to prepare for the next one.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1618571225684-RJ8VOFU92ALDBYTQVB8F/FIGURE_17_4.png</image:loc>
      <image:title>Blog - The Product Leader’s Guide to Balancing Product Discovery and Product Delivery</image:title>
      <image:caption>Figure 17-4 A simple task board</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1618571304435-ITO1X0DXMXA1P32ARIVO/FIGURE_17_5.png</image:loc>
      <image:title>Blog - The Product Leader’s Guide to Balancing Product Discovery and Product Delivery</image:title>
      <image:caption>Figure 17-5 An idea board - do we see enough potential?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1618571699457-HUX0EK36NLCL1JU309KO/FIGURE_17_6.png</image:loc>
      <image:title>Blog - The Product Leader’s Guide to Balancing Product Discovery and Product Delivery</image:title>
      <image:caption>Figure 17-6 A product overview board</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1618572186052-P4ABQNQ1GG28J94B2LDN/FIGURE_17_7.png</image:loc>
      <image:title>Blog - The Product Leader’s Guide to Balancing Product Discovery and Product Delivery</image:title>
      <image:caption>Figure 17-7 A product discovery board</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1618572326268-3NGK2X4JMZ5NC9IBQGJO/FIGURE_17-8.png</image:loc>
      <image:title>Blog - The Product Leader’s Guide to Balancing Product Discovery and Product Delivery</image:title>
      <image:caption>Figure 17-8 A product delivery board</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1618572381587-M4Z7PGNT0NR0VQFHKYXJ/FIUGURE_17-9.png</image:loc>
      <image:title>Blog - The Product Leader’s Guide to Balancing Product Discovery and Product Delivery</image:title>
      <image:caption>Figure 17-9 A summary of all four product management task boards</image:caption>
    </image:image>
  </url>
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    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1618488192503-YHSMHFL7U1XC5NVGY2UT/blogbosts_PRODUCT_TANK.jpg</image:loc>
      <image:title>Blog - The Latest Stop on My Book Tour: ProductTank Hamburg</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1617175721007-901D8UTBWNXY6OWZDQZK/the_soap_bar_empire.png</image:loc>
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      <image:caption>The soap bar empire illustrates how quickly professional development can pay off</image:caption>
    </image:image>
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  <url>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1616584954353-GN9TW4E55EQOIAM1C87N/exhausted-runner.jpg</image:loc>
      <image:title>Blog - How do you lead when your team is exhausted?</image:title>
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  <url>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1612788703603-7L0CT7L39I1E78EZDFR6/podcasts_header.jpg</image:loc>
      <image:title>Blog - Listen in to My Recent Podcast Appearances: March 2021</image:title>
      <image:caption>black and white header image showing a microphone on the left side and the text STRONG Conversations on the right side.</image:caption>
    </image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1615551084725-5WHLNNTRET4AK8T7S4KV/Figure_11_1_icarecanvas-STRONG.png</image:loc>
      <image:title>Blog - Struggling to Find the Time to Develop Your Product Managers? Start Here</image:title>
      <image:caption>A table titled "Why I should care about people development." There are four rows, each with a title, question, and space to write out an answer. The top row is titled "good for them." The question is "What will change for the better if you invest in people development?" The second row is titled "good for you." The question is "What will therefore change for you to make your life easier?" The third row is titled "good for us." The question is "What are the positive effects of people development even beyond our organization?" And the final row is titled "good for all." The question is "What are the positive effects of people development even beyond our organization?"</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1615550527436-V1R75A37XUFWBP3JJK8Z/Figure_11_2_learning_2by2-STRONG.png</image:loc>
      <image:title>Blog - Struggling to Find the Time to Develop Your Product Managers? Start Here</image:title>
      <image:caption>A square divided into four quadrants. The top left quadrant is labeled "consuming" and includes the text "books, posts, podcasts, conferences/talks, training." The top right quadrant is labeled "applying" and includes the text "new company initiative, side project." The bottom right quadrant is labeled "contributing" and includes the text "show up to events/networking, onboarding, teaching, volunteering, and writing." The bottom left quadrant is labeled "reflecting" and includes the text "personal OKRs, journals, tracking feedback."</image:caption>
    </image:image>
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      <image:title>Blog - The PMwheel in Action: Conversation with Sophia Höfling, Head of Product, Babbel</image:title>
    </image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1613725946195-EAMVLI7VCD0VS7LHU44D/people_dev_follow_up3.png</image:loc>
      <image:title>Blog - Helping Your PMs to Reach Their Development Goal - The Follow-up!</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Helping Your PMs to Reach Their Development Goal - The Follow-up!</image:title>
      <image:caption>Future Self Template</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1613727406841-S8V244FPO7F9IRP4QP4S/STRONG_7_2_web.jpg</image:loc>
      <image:title>Blog - Helping Your PMs to Reach Their Development Goal - The Follow-up!</image:title>
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      <image:title>Blog - Listen in to My Recent Podcast Appearances: February 2021</image:title>
    </image:image>
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      <image:title>Blog - STRONG: A How to Guide for Getting the Most out of the Book</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1609922694737-CHIEKWSFU7GKCQ00C408/t-shaped-employee-profile.png</image:loc>
      <image:title>Blog - Developing STRONG Product People—The 5 Main Ingredients for Being the Best Coach Your Product Managers Have Ever Had</image:title>
      <image:caption>T-shaped employee profile</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1609924421467-1J5UH1BWNEKC0AY9I2P2/good-product-manager.png</image:loc>
      <image:title>Blog - Developing STRONG Product People—The 5 Main Ingredients for Being the Best Coach Your Product Managers Have Ever Had</image:title>
      <image:caption>Good Product Manager</image:caption>
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      <image:title>Blog - Developing STRONG Product People—The 5 Main Ingredients for Being the Best Coach Your Product Managers Have Ever Had</image:title>
      <image:caption>Next Bigger Challenge</image:caption>
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      <image:title>Blog - Developing STRONG Product People—The 5 Main Ingredients for Being the Best Coach Your Product Managers Have Ever Had</image:title>
      <image:caption>Future Self</image:caption>
    </image:image>
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      <image:caption>Two versions of a product development  timeline. The one on top is the “business-as-usual timeline while the  one on the bottom is the condensed, high-funding, shared goal, laser-focused timeline.</image:caption>
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    <image:image>
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      <image:caption>One way to look at project planning: Invest, Quality, Time, and Scope are the most relevant planning parameters.</image:caption>
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      <image:title>Blog - A lightweight way to create a development plan for PMs - the Future Self</image:title>
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      <image:caption>Use your scores to create a spiderweb on the PMwheel graphic</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/1604401877205-JY4QAG8JDKSG026S4RAO/pmwheel_how_to.jpg</image:loc>
      <image:title>Blog - How to use the PMwheel as a Self-Assessment Tool for Product Managers</image:title>
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      <image:title>Blog - How to use the PMwheel as a Self-Assessment Tool for Product Managers</image:title>
      <image:caption>The 8 activities that form the Product Manager's role</image:caption>
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      <image:title>Blog - How to use the PMwheel as a Self-Assessment Tool for Product Managers</image:title>
      <image:caption>The web of scores on PMwheel graphic will indicate which areas you need to focus on most</image:caption>
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      <image:title>Blog - How to use the PMwheel as a Self-Assessment Tool for Product Managers</image:title>
      <image:caption>The future self template helps you draft where you are in your role now and where you plan to be in future</image:caption>
    </image:image>
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      <image:title>Blog - The PMwheel – a Compass for the Product Manager Development Journey</image:title>
      <image:caption>PMWheel Illustration</image:caption>
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      <image:title>Coaching Illustrations - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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    <loc>https://www.petra-wille.com/contact-impact</loc>
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    <image:image>
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      <image:title>Course Strong to Exceptional - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Course Strong to Exceptional - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/9d1c22f1-3816-4bfc-b858-cd87a291c7b8/image2.png</image:loc>
      <image:title>Course Strong to Exceptional - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/01bd4efb-6832-4b47-9047-f450e0bc3ca7/sophia.png</image:loc>
      <image:title>Course Strong to Exceptional - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/f751e6d1-d74d-4b80-8f27-c879e8a10a05/image3.png</image:loc>
      <image:title>Course Strong to Exceptional - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/c103c78c-84ba-44a6-93b0-69880e58e2d4/image6.png</image:loc>
      <image:title>Course Strong to Exceptional - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/21e3c23e-fd65-4b15-9cb9-9c516c6b4826/Petra_2023_775_crop_kl_web.jpg</image:loc>
      <image:title>Course Strong to Exceptional - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Press Kit OLD - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc1d3bde5b7f61b587b3ea3/68934f15-f832-4ed3-a314-47e3fad3a314/Petra_2023_480_crop_kl_web.jpg</image:loc>
      <image:title>Press Kit OLD - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.petra-wille.com/your-calls-with-petra</loc>
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    <lastmod>2026-03-18</lastmod>
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    <loc>https://www.petra-wille.com/plwheel-licensing-for-coaches</loc>
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