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Petra Wille
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Petra Wille
Product Management & Common Sense
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Why It’s Time to Forget the Project vs. Product Operating Model Debate
Oct 27, 2025
All blog posts, Product Management Tips
Why It’s Time to Forget the Project vs. Product Operating Model Debate
Oct 27, 2025
All blog posts, Product Management Tips

I know, I know. You saw the headline and probably rolled your eyes a little. "Product operating model versus project operating model? Really, Petra? In 2025? Haven’t we moved past this already?" I hear you. And honestly? Part of me wishes we had.

Oct 27, 2025
All blog posts, Product Management Tips
AI Evals and Discovery: All Things Product with Teresa and Petra
Oct 1, 2025
All Things Product, Product Management Tips
AI Evals and Discovery: All Things Product with Teresa and Petra
Oct 1, 2025
All Things Product, Product Management Tips

Welcome to autumn! We’re kicking off the new season with a hot topic on the All Things Product podcast: AI evals and discovery. In just a few days, this episode has come close to breaking our record of the most views on YouTube, so clearly it’s a topic that’s resonating.

Oct 1, 2025
All Things Product, Product Management Tips
AI Prototyping: All Things Product with Teresa & Petra
Sep 16, 2025
All Things Product, Product Management Tips
AI Prototyping: All Things Product with Teresa & Petra
Sep 16, 2025
All Things Product, Product Management Tips

We’re nearing the end of our summer break and I wanted to take a moment to share what was clearly the most popular episode of the All Things Product podcast this summer: AI Prototyping. Given the interest in this topic in the product world in general (and even in our own programming at Product at Heart), this is not surprising at all.

Sep 16, 2025
All Things Product, Product Management Tips
Capacity Planning - All Things Product with Teresa & Petra
Apr 8, 2025
All Things Product, All blog posts, Product Management Tips
Capacity Planning - All Things Product with Teresa & Petra
Apr 8, 2025
All Things Product, All blog posts, Product Management Tips

In this episode of All Things Product, Petra Wille and Teresa Torres tackle a big question: How does capacity planning fit in an outcome-driven, discovery-first organization? Spoiler alert—it usually doesn’t. Teresa shares why traditional capacity planning breaks her heart, while Petra offers a nuanced take on how her past teams used it for internal alignment (not control). Together, they explore the clash between rigid planning rituals and the reality of continuous discovery work.

Apr 8, 2025
All Things Product, All blog posts, Product Management Tips
The Balance of Giving and Taking: Why Community Involvement is a Long-Term Game
Jan 14, 2025
All blog posts, Communities of Practice, Product Management Tips
The Balance of Giving and Taking: Why Community Involvement is a Long-Term Game
Jan 14, 2025
All blog posts, Communities of Practice, Product Management Tips

This article might seem like a departure from my usual tips for product leaders and product managers, but I’d encourage you to give it a read if you’ve ever participated in a conference or community and you’re looking for ways to advance your career. I’m sharing some of my observations and hopes for the wider product community and the role we can all play in its success.

Jan 14, 2025
All blog posts, Communities of Practice, Product Management Tips
Not Sure Where to Start on My Blog? Check Out the 20 Most Popular Posts
Nov 5, 2024
All blog posts, Product Leadership, Product Management Tips
Not Sure Where to Start on My Blog? Check Out the 20 Most Popular Posts
Nov 5, 2024
All blog posts, Product Leadership, Product Management Tips

Now that I’ve been blogging regularly for several years, I thought it might be helpful to take a look at my blog’s performance and share the top 20 posts. I’m not doing this just to brag—since I’ve got quite a lot of content, I realize that new readers might be unsure where to dive in. This provides you a handy roadmap you can use to check out the most popular topics (or at least those that get the largest number of page views).

Nov 5, 2024
All blog posts, Product Leadership, Product Management Tips
Managing Up, Part 5: Your Cheat Sheet and Guide to Boss Personas
Jun 27, 2024
All blog posts, Personal Development, Product Management Tips
Managing Up, Part 5: Your Cheat Sheet and Guide to Boss Personas
Jun 27, 2024
All blog posts, Personal Development, Product Management Tips

In this post, the final in the series, we’ll be reviewing the most important points for you to remember (I’m calling this your “Managing up cheat sheet”) as well as some ways to make sure you tailor your message to your manager’s communication style.

Jun 27, 2024
All blog posts, Personal Development, Product Management Tips
Managing Up, Part 4: How to Get the Professional Development Support You Need
Jun 19, 2024
All blog posts, Personal Development, Product Management Tips
Managing Up, Part 4: How to Get the Professional Development Support You Need
Jun 19, 2024
All blog posts, Personal Development, Product Management Tips

in the third post in the series, we explored what you can do when you’re experiencing conflict with other people or teams. In this post, we’ll be looking at another specific situation when you might need more support from your boss—when you’d like to develop your PM skills.

Jun 19, 2024
All blog posts, Personal Development, Product Management Tips
Managing Up, Part 3: Navigating Conflict with Other People and Teams
Jun 13, 2024
All blog posts, Personal Development, Product Management Tips
Managing Up, Part 3: Navigating Conflict with Other People and Teams
Jun 13, 2024
All blog posts, Personal Development, Product Management Tips

In this post, we’ll be looking at a specific situation when you might need more support from your boss—when you’re experiencing conflicts with other people or teams and when the boss competency of role clarity might be the missing piece of the puzzle. Need a refresher on all ten boss competencies?

Jun 13, 2024
All blog posts, Personal Development, Product Management Tips
Managing Up, Part 2: Navigating Directional Clarity
Jun 10, 2024
Personal Development, Product Management Tips
Managing Up, Part 2: Navigating Directional Clarity
Jun 10, 2024
Personal Development, Product Management Tips

In the first post in this series, I covered why managing up is an important topic, introduced the ten boss responsibilities and the ships vs. shipyard metaphor, and explained why your boss might be struggling in these areas. Want to read that post? You can find it here. In this post, we’ll be looking at one specific situation when you might need more support from your boss and I’ll share some tips and tricks for you to try out.

Jun 10, 2024
Personal Development, Product Management Tips
Managing Up, Part 1: Understanding What You Can Expect from Your Boss
Jun 5, 2024
Personal Development, Product Management Tips
Managing Up, Part 1: Understanding What You Can Expect from Your Boss
Jun 5, 2024
Personal Development, Product Management Tips

Hello there, lovely product people! I wanted to share a quick note to let you know that this article is a little different from what I usually share here. While my blog typically highlights work I’ve already done (e.g. frameworks I’ve developed, podcasts or talks I’ve given, clients I’ve worked with), this post actually represents a work in progress.

Jun 5, 2024
Personal Development, Product Management Tips
Read These Books: Fully Embracing Business Methodologies
May 27, 2024
All blog posts, Transformation, Product Leadership, Product Management Tips
Read These Books: Fully Embracing Business Methodologies
May 27, 2024
All blog posts, Transformation, Product Leadership, Product Management Tips

Is your organization dabbling in new frameworks or methodologies, but you’re unsure about their potential success? You're not alone. Many "trendy" frameworks often turn out to be underwhelming due to one major pitfall: superficial implementation.

May 27, 2024
All blog posts, Transformation, Product Leadership, Product Management Tips
Are You a Product Manager Selecting a New Boss? Here’s How to Assess Product Leaders
Jan 16, 2024
Product Management Tips
Are You a Product Manager Selecting a New Boss? Here’s How to Assess Product Leaders
Jan 16, 2024
Product Management Tips

In any role, your manager has the ability to make or break your experience. But perhaps this is especially the case for product managers because your job involves so much cross-functional collaboration and influencing without authority, so even more than other roles, you need a leader who will support and empower you. 
Whether you’re interviewing for a new product job or your company is hiring a product leader and you’ve been asked to participate in the interview process, you will occasionally find yourself in the position of choosing your new boss.

Jan 16, 2024
Product Management Tips
Your Lifetime: The Non-Renewable Resource in Career Negotiations
Dec 27, 2023
Bite sized tips, Product Management Tips, Product Leadership
Your Lifetime: The Non-Renewable Resource in Career Negotiations
Dec 27, 2023
Bite sized tips, Product Management Tips, Product Leadership

As the year winds down, many of us find ourselves immersed in personal retrospectives (I just published one myself!), reflecting on our current roles, jobs, and the paths we tread. It's a time when questions about career trajectories and the value of our work come to the fore. This moment of introspection often leads to pondering one of the most critical yet overlooked aspects of professional life: the true nature of the trade-off we're making in our jobs.

Dec 27, 2023
Bite sized tips, Product Management Tips, Product Leadership
Product Storytelling: How Matthew Arnold Used a Comic to Share His Product Strategy
Jul 24, 2023
Customer Success Story, Product Management Tips, Product Leadership
Product Storytelling: How Matthew Arnold Used a Comic to Share His Product Strategy
Jul 24, 2023
Customer Success Story, Product Management Tips, Product Leadership

Storytelling is a critical skill for product people. And it’s often not enough to tell your story one time in one format—you need to experiment with sharing it many times in many formats to find what works best for your company and stakeholders. This is why I love this story from my coachee, Matthew Arnold, Director of Product at Brain in Hand. Matthew knew that he needed a way to communicate his product vision and strategy—or “stratevision” as he calls it—and he landed on a solution that’s both simple and effective: a comic.

Jul 24, 2023
Customer Success Story, Product Management Tips, Product Leadership
Why Agile Coaches Can't Be Product Coaches
Jul 11, 2023
Coaching, Product Leadership, Product Management Tips
Why Agile Coaches Can't Be Product Coaches
Jul 11, 2023
Coaching, Product Leadership, Product Management Tips

Over the past few years, I've noticed a growing visibility of product coaches in our industry. They're at the conferences, they're prominent on social media, and their influence is making waves in the business world. As a result, many companies are beginning to recognize the potential value that a product coach can bring to their organization. This is a good thing!

Jul 11, 2023
Coaching, Product Leadership, Product Management Tips
How to introduce yourself as a product person - Better Introductions
Nov 17, 2022
Bite sized tips, All blog posts, Product Leadership, Product Management Tips
How to introduce yourself as a product person - Better Introductions
Nov 17, 2022
Bite sized tips, All blog posts, Product Leadership, Product Management Tips

I recently attended a product meetup and have to share an observation: Many of us could better introduce ourselves. So I’m sharing real-life examples with this post of how an improved introduction could look like.

Nov 17, 2022
Bite sized tips, All blog posts, Product Leadership, Product Management Tips
The PMwheel in Action: Dynamic Updates from Lisa Mo Wagner and Jason Knight
Mar 8, 2022
PMwheel, Personal Development, PMwheel in action, Product Leadership, Product Management Tips
The PMwheel in Action: Dynamic Updates from Lisa Mo Wagner and Jason Knight
Mar 8, 2022
PMwheel, Personal Development, PMwheel in action, Product Leadership, Product Management Tips

One of the things that’s so exciting about developing a coaching tool is seeing how people adapt it to their own needs. And this post celebrates two incredible product people who have gone above and beyond in their adaptations. Not only have they created dynamic versions of the PMwheel, but they’ve made these updates available to anyone who’d like to use them. Meet Product Coach Lisa Mo Wagner and Product Director and podcaster Jason Knight.

Mar 8, 2022
PMwheel, Personal Development, PMwheel in action, Product Leadership, Product Management Tips
Opportunity Assessment: Do We Want to Invest in Discovering This Idea?
Feb 1, 2022
Product Management Tips, All blog posts, Product Leadership
Opportunity Assessment: Do We Want to Invest in Discovering This Idea?
Feb 1, 2022
Product Management Tips, All blog posts, Product Leadership

When you’re working in product, there’s generally no shortage of ideas. And that is a good thing. But it can sometimes be overwhelming to collect and qualify all these ideas to see which ones have the potential to add value to your product. So how do you filter all these ideas and prioritize what to pursue? I will try to provide a pragmatic, hands-on answer to that question with this article, through a process I refer to as “opportunity assessment.” But before we start, let's talk about some prerequisites and the basic process.

Feb 1, 2022
Product Management Tips, All blog posts, Product Leadership
KPI Trees: How to Bridge the Gap Between Customer Behavior, Product Metrics, and Company Goals
Jan 12, 2022
Product Management Tips, All blog posts, Product Leadership
KPI Trees: How to Bridge the Gap Between Customer Behavior, Product Metrics, and Company Goals
Jan 12, 2022
Product Management Tips, All blog posts, Product Leadership

As a product leader, it’s likely that you’re always searching for tools that will help you foster alignment, transparency, and focus in your product organization. Maybe you want to help your team work in a more customer-centric manner. Or perhaps you believe metrics could be valuable, but you don’t yet know how to use them properly. If any of this sounds like you, KPI trees might be the answer.

Jan 12, 2022
Product Management Tips, All blog posts, Product Leadership
Storytelling for Product People: The Essentials
Oct 21, 2021
All blog posts, Storytelling, Product Management Tips
Storytelling for Product People: The Essentials
Oct 21, 2021
All blog posts, Storytelling, Product Management Tips

Storytelling is an essential skill for product managers and the key to evangelizing our products. But it's not one that comes naturally. In my Mind the Product London talk, I offer some tips for becoming a better storyteller.

Oct 21, 2021
All blog posts, Storytelling, Product Management Tips
The Future Self Canvas in Action: A Conversation with Tim Lukas Leinert, Product Lead at North Kingdom Design & Communication
Oct 4, 2021
Future-Self, Product Leadership, Product Management Tips, All blog posts
The Future Self Canvas in Action: A Conversation with Tim Lukas Leinert, Product Lead at North Kingdom Design & Communication
Oct 4, 2021
Future-Self, Product Leadership, Product Management Tips, All blog posts

What are your product managers hoping to achieve in the future? Sometimes it helps to look at what they’ve done and where they’ve come from before helping them chart a course toward the future. Learn how Tim Lukas Leinert approaches this with his team and how the Future Self canvas guides those conversations.

Oct 4, 2021
Future-Self, Product Leadership, Product Management Tips, All blog posts
How to Decide What Type of Product Coach is Right for You
Jul 6, 2021
All blog posts, Coaching, Product Leadership, Product Management Tips
How to Decide What Type of Product Coach is Right for You
Jul 6, 2021
All blog posts, Coaching, Product Leadership, Product Management Tips

So you’ve decided that you’re interested in product coaching? That’s great! But it’s a very broad ecosystem and it’s easy to get overwhelmed by everything that’s out there. So my goal is to help you navigate the different offerings and figure out what’s right for you.

Jul 6, 2021
All blog posts, Coaching, Product Leadership, Product Management Tips
Why There’s No Such Thing as Perfect (Agile) Transformation
Jun 23, 2021
Product Leadership, Product Management Tips, All blog posts
Why There’s No Such Thing as Perfect (Agile) Transformation
Jun 23, 2021
Product Leadership, Product Management Tips, All blog posts

Are you looking for a case study of a company that successfully managed the transformation to become more agile, customer centric, or product led? If that’s the case, I’m sorry to disappoint you, but you won’t find the one that tells you exactly what to do to successfully transform your organization.

Jun 23, 2021
Product Leadership, Product Management Tips, All blog posts
The PMwheel Goes Global!
May 20, 2021
Product Management Tips, Product Leadership, PMwheel, All blog posts
The PMwheel Goes Global!
May 20, 2021
Product Management Tips, Product Leadership, PMwheel, All blog posts

Hola and olá to all my Spanish and Portuguese-speaking product colleagues. I have some great news to share: The PMwheel is now available in both Spanish and Portuguese!

May 20, 2021
Product Management Tips, Product Leadership, PMwheel, All blog posts
Tips for Developing as a Product Manager
May 17, 2021
Product Management Tips, PMwheel, Future-Self, All blog posts
Tips for Developing as a Product Manager
May 17, 2021
Product Management Tips, PMwheel, Future-Self, All blog posts

Did you know that only about 25% of product managers say that their company supports and values self progression? This means that 75% of product managers aren’t receiving the optimal level of support when it comes to personal and professional development.

May 17, 2021
Product Management Tips, PMwheel, Future-Self, All blog posts
A Few Simple Ways to Make the “Working Backwards” Press Release Work for You
May 6, 2021
Product Management Tips, All blog posts, Product Leadership
A Few Simple Ways to Make the “Working Backwards” Press Release Work for You
May 6, 2021
Product Management Tips, All blog posts, Product Leadership

One of the not-so-hidden secrets for developing new products or features is called “working backwards.” This practice involves writing a press release before you even start to develop a new product or feature. The idea is that the process of writing a press release will help you to put your customers first and focus on the most essential aspects of your product.

May 6, 2021
Product Management Tips, All blog posts, Product Leadership
The Product Leader’s Guide to Balancing Product Discovery and Product Delivery
Apr 28, 2021
Product Leadership, Product Management Tips, All blog posts, Free Chapter
The Product Leader’s Guide to Balancing Product Discovery and Product Delivery
Apr 28, 2021
Product Leadership, Product Management Tips, All blog posts, Free Chapter

In every product organization, you as HoP—along with your product managers—must constantly balance product discovery (what to build) and product delivery (build it). Do too much of the former, and you’ll never get anything built. Do too much of the latter, and you’ll fall victim to building the wrong products in a beautiful way.

Apr 28, 2021
Product Leadership, Product Management Tips, All blog posts, Free Chapter
The Lack of Gender Parity in the Workplace: A Must-Read Guide
Apr 15, 2021
Product Management Tips, All blog posts
The Lack of Gender Parity in the Workplace: A Must-Read Guide
Apr 15, 2021
Product Management Tips, All blog posts

In my time as a product coach, I’ve had the opportunity to work with a number of great product people, and around half of them have been women. My work with leaders and aspiring leaders in the product world has given me insight into many companies and industries. If I’d been an employee, I might have only had experience with a handful of companies, but as a coach I get to work with dozens.

Apr 15, 2021
Product Management Tips, All blog posts
A lightweight way to create a development plan for PMs - the Future Self
Nov 4, 2020
Future-Self, Product Leadership, Product Management Tips, All blog posts
A lightweight way to create a development plan for PMs - the Future Self
Nov 4, 2020
Future-Self, Product Leadership, Product Management Tips, All blog posts

Let´s assume you are a Product Manager and you know or have figured out what your next best development topic is (e.g. by using the PMwheel) you then should come up with something I would call a development plan. Something that helps you commit to small actions that get you closer to the competent product management personality you want to become.

The future-self framework takes the form of a document that you need to fill, and it has four parts: As-Is, To-Be, Actions and a Timeframe.

Nov 4, 2020
Future-Self, Product Leadership, Product Management Tips, All blog posts

 

Petra Wille
Ritterstr 8
22089 Hamburg

+49 40 537989 58
office@petra-wille.de

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Product at Heart

office@petra-wille.de
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Petra Wille
Ritterstr 8
22089 Hamburg

+49 40 537989 58
office@petra-wille.de

Imprint
Privacy
Terms and Conditions
Newsletter Archive
Press Kit

STRONG - the Book
52questions - coaching cards

Product at Heart

Petra Wille’s Product Leadership Newsletter

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