After years of coaching product leaders, I’ve distilled my best tools, questions, and frameworks into a 52-week email course.
It’s called From STRONG to Exceptional—and it’s now open for enrollment.
I’d love for you to join.
Show Me the CourseUnfiltered, insightful, and straight to the point. Listen in as Teresa Torres & Petra Wille explore a new topic each week.
In this episode, Teresa and Petra unpack the practical, often-overlooked ways individual contributors can build real leadership skills right now, without waiting for a title change. Petra shares a surprisingly simple starting point: understand what your organization actually expects from its leaders, then begin deliberately practicing those behaviors in your current role.
Read MoreIn this episode, Petra and Teresa tackle one of the most common blockers people face when starting out with AI: not knowing where to begin. It's not a lack of problems — it's a lack of exposure. Teresa shares the daily habit that took her from feeling behind to using AI every single day, and why starting small (and terrible) is exactly the right approach.
Read MoreWhat makes an event truly unforgettable — and what can product teams learn from it? In this episode, Teresa sits down with Petra Wille to explore how Petra and her co-organizer Arne design experiences (not just events) at Product at Heart and their Product Leadership gatherings.
Read MoreOrganizational change is exhausting — so stop trying to force it. Petra and Teresa unpack why trying to fix the people and processes around you is almost always wasted energy, and what actually works instead. If you've ever wanted to champion a new way of working inside a resistant organization, this one's for you.
Read MoreWhat's the best way to invest in your team's professional development — train everyone at once, let people self-direct, or something in between?
Petra Wille and Teresa Torres explore why the sweet spot might not be what most organizations default to. They share real examples from their work with product teams and leaders — from book clubs to group coaching — and make a case for small, intentional groups as a powerful (and underused) learning model.
Read MoreIn this episode, Teresa and Petra go on a deeply relatable rant about the absurdity of modern corporate procurement processes. Teresa is simultaneously juggling seven speaking engagement contracts, and six of them have become a part-time job in themselves — think 80-page ethics policies, 800-question security forms, and Multi-Factor Authentication (MFA) questions asked 17 different times. Meanwhile, the one company that just put her fee on a credit card? Scheduled, confirmed, and done in two weeks.
Read MoreWe built the internet. We championed social media. We're now building AI. But what if, looking back, we made things worse?
In this candid and wide-ranging conversation, Teresa and Petra wrestle with a question that's hard to ask from inside tech: is the industry we've dedicated our careers to actually net positive for the world? From a chance comment by a non-tech family member to jarring observations about human isolation in San Francisco, this episode doesn't shy away from the discomfort.
Read MoreWhat happens when a product leader accidentally becomes an AI engineer? In this episode, Teresa Torres shares how she went from occasional tinkerer to spending 60% of her time doing real engineering work — building AI-powered tools for continuous discovery, forming a licensing partnership with Vistaly, and quietly constructing "Teresa Bot," an AI discovery coach trained on everything she's ever written.
Read MoreIs the "product builder" trend the future of product management—or just the latest thing everyone thinks you should be doing?
In this episode, Petra Wille and Teresa Torres push back on the hype. They dig into whether product managers should be vibe coding, what actually determines if it works (spoiler: it's your org setup, not the tools), and why "just because you can doesn't mean you should." They also break down the three distinct layers where AI is changing product work—and why mixing them up causes chaos.
Read MoreIs "taste" the must-have skill of the AI era — or just the latest tech buzzword? In this episode, Petra Wille and Teresa Torres unpack the growing hype around taste as a differentiating human trait in a world where AI is eating through design, delivery, and discovery. Teresa pushes back hard: taste is rarely defined, can't be easily taught, and risks becoming a cover story for "my preference trumps yours." Petra adds nuance, acknowledging the real pattern-recognition that comes from years of product experience — while questioning whether it's actually worth investing in.
Read MoreWhen things feel uncertain, many companies default to command-and-control leadership. It feels faster, safer, and more decisive. But is it actually effective?
In this episode, Teresa Torres and Petra Wille unpack the real role of command and control in modern product organizations. They explore why it keeps resurfacing, where it might work (if ever), and why it often breaks down at scale.
Read MoreAI headlines are everywhere—and many claim they know exactly what’s coming next.
In this episode, Teresa Torres and Petra Wille push back on that certainty. They explain why people are bad at predicting the future and why betting on a single outcome can be risky.
Read MoreAs AI makes it easier than ever to generate ideas and build products, some people are asking: Do we still need product managers?
In this episode of All Things Product, Petra Wille and Teresa Torres argue that the real work of product management isn’t going away anytime soon. While AI can help build things faster, it can’t replace the relationship work required to align stakeholders, navigate competing priorities, and create shared understanding across teams.
Read MoreIn the AI era, new tools seem to appear every week. It’s exciting—but it can also feel overwhelming. How do you keep up without burning out?
In this episode, Petra Wille and Teresa Torres talk about how they deal with FOMO when it comes to new technology—especially in the fast-moving world of AI. They share how they decide which tools are worth exploring, why they don’t try everything that trends on social media, and how focusing on real problems helps them go deeper instead of chasing every shiny new thing.
Read MoreIs product management dead?
Petra Wille and Teresa Torres unpack the big question making the rounds at conferences: Is PM disappearing—or evolving?
Their take: product management isn’t dead. But the traditional product trio (PM, design, engineering) is collapsing into something new.
Read MoreWhat happens when AI starts giving advice in your voice — advice you’d never actually give?
In this episode, Petra Wille and Teresa Torres unpack the rise of AI “clones” built from podcast transcripts and public content. They explore where experimentation is exciting, where it crosses ethical lines, and what happens when mediocre AI outputs get attributed to real people.
Read MoreWhen the world feels like it’s spinning out, it can be hard to stay grounded—especially if you’re someone who cares deeply and pays attention. In this episode, Petra Wille and Teresa Torres talk about what it looks like to stay sane (and still be helpful) when everything feels “bonkers.”
Read MoreIn this episode of All Things Product, Teresa Torres and Petra Wille tackle one of the hardest decisions in product and business: when—and how—to kill your darlings.
They dig into the uncomfortable middle ground between obvious failure and runaway success: products that are profitable, loved by customers, but fundamentally flatlining. Teresa shares candid stories from her own business about sunsetting products that were bringing in real revenue, including a decision that cut 40% of her income—on purpose.
Read MoreEver feel like your product team is “lost in the woods”? Petra Wille and Teresa Torres borrow a set of “lost person” patterns (what people tend to do when they realize they’re lost) and map them to how teams behave when strategy gets fuzzy, outcomes drift, or constraints aren’t clear.
Read MoreWhere exactly is the boundary between product and engineering—and what happens when it gets blurry?
In this episode, Teresa Torres and Petra Wille dig into a tension many product teams quietly struggle with: product managers taking on responsibility for bugs, tech debt, and even system architecture. What starts as “being helpful” often turns into burnout for PMs and lower-quality outcomes for everyone.
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