Become a Better Product Leader: A 52-Week Transformation Journey
52 weeks of actionable guidance, frameworks, and tools to elevate your product leadership, foster team growth, and inspire results.
Includes Quarterly Live Q&A with Petra Wille + Exclusive Bonus Material
Is This You?
As a product leader, do you struggle with:
Balancing strategic vision and daily management without burning out?
Empowering your team to take ownership and thrive independently?
Creating a strong, consistent product culture that keeps your team motivated and aligned?
Providing meaningful development and growth opportunities for your product managers?
This email course is designed to help you solve these challenges with 52 weeks of practical, weekly guidance and proven frameworks. Learn directly from Petra Wille, author of STRONG Product People, as she shares the strategies she’s used to help countless leaders achieve impactful, sustainable growth.
What You’ll Get Each Week
Every week, you’ll receive a concise email packed with:
📅 Weekly skill to master: From self-assessment and goal-setting to team culture, strategy, and operational excellence.
📚 Practical exercises: You’ll receive prompts to help you apply new leadership techniques directly with your team.
✅ Exclusive freebies: Downloadable tools like the PLwheel, Future-Self Canvas, and the 52 Questions DIY Card Set.
You’ve got questions? I’ve got time
Four times a year we’ll meet live (online) for an “Ask Me Anything” call that will be open, honest, and all about your journey. These sessions are a chance to check in, share where you’re at, and get real-time answers from me.
And if you’re in one of the early cohorts, you might just get VIP-level access because smaller groups mean more time for you.
What You’ll Achieve
By the end of this course, you’ll:
📈 Have a clear, actionable leadership framework to guide your team’s growth.
🤝 Feel confident in your ability to handle conflict, drive strategy, and empower your team.
🧘 Gain tools and habits for sustainable leadership, preventing burnout in both yourself and your PMs.
💪 Build a strong product culture and align your team to perform at their best.
♾️ Create a leadership legacy that reflects your commitment to excellence and personal growth.
What you'll learn: Course Outline
Personal Leadership & Self-Assessment (Weeks 1–8)
Assess your current leadership style, define personal growth goals, and build habits for effective time management and delegation.
Team Leadership & Culture (Weeks 9–16)
Strengthen your product culture, foster collaboration, and learn techniques to manage conflict and underperformance.
Coaching & Mentorship (Weeks 17–24)
Learn when to coach versus manage, prevent team burnout, and build personalized growth plans for your product managers.
Strategy & Decision-Making (Weeks 25–32)
Define your team’s vision, set clear OKRs, improve prioritization, and communicate effectively across your organization.
Operational Excellence (Weeks 33–40)
Streamline processes, create a sustainable operating model, and balance product discovery with delivery.
Advanced Leadership & Growth (Weeks 41–48)
Lead high-performing cross-functional teams, manage organizational change, and develop a leadership presence that others will want to follow.
End-of-Course Reflection & Future Planning (Weeks 49-52)
Reflect on your growth, plan the next 12 months’ leadership goals, and define your legacy as a product leader.
A Word About the Bonus Material
Get access to printable resources that make your leadership journey smoother. From a Leadership Journal to track your weekly progress, to checklists, workshop prep material, and more—everything you need to stay organized and see your growth over time.
Why This Course Is Different
Unlike traditional courses that offer theory without real-world application, this program is designed for immediate impact. Each week’s lesson is focused, actionable, and directly applicable to the challenges you face as a product leader. Petra Wille’s insights are drawn from years of coaching successful product leaders and are tailored to help you achieve both personal and professional transformation.
Pricing & Enrollment
Investment: €520* (That’s €10 a week—less than you'll spend on matcha lattes in the next year—and way better for your long-term energy 😉)
Weekly email & weekly challenge
Tons of bonus material
Quarterly Live Q&A with Petra Wille: Ask your questions, get guidance, and connect with other leaders.
Total price incl. VAT will be shown at checkout
(€520 base price + applicable VAT depending on your country. German VAT applies to private customers in the EU.)
Benefit from Petra’s Proven Coaching Experience with Product Leaders
For years, Petra Wille has coached hundreds of product managers and leaders, helping them to elevate their skills, drive team performance, and foster growth. With her structured, actionable approach, this course distills her expertise into weekly guidance that can transform your leadership one step at a time.
"Petra is great at highlighting the human side of product leadership. She has tons of very hands-on advice on how product leaders can help their teams grow. Never dogmatic, always keeping the company culture and team set-up in mind, her input and ideas are extremely valuable."
– Sophia Höfling, COO at ReiCat
“The Strong Leadership Course was exactly what I hoped for: structured, succinct, and full of high-impact content. Petra’s deep experience in product leadership, combined with her personal insights, made each email feel both actionable and reflective. She strikes a rare balance, encouraging you to challenge yourself, while also reminding you that meaningful progress often comes from small, consistent steps.
My biggest ‘aha’ moment came when I reviewed how I had spent my time over the past weeks. It forced me to ask: Is this aligned with my goals and the maturity of our organisation? That moment of reflection helped me reprioritise and refocus my time and energy.
I’d recommend this course to any upcoming product leader looking to build a strong foundation, but also to experienced leaders who want to take a step back from the day-to-day and invest in their own development.”
– Alexander Gijsbers, Head of Product at DPD Nederland
“Being part of the early test group felt like having Petra as a personal coach in my inbox. The weekly prompts and reflections helped me to learn and grow in my product leadership role.”
– Till Stöckel, Product Lead at Etribes
FAQs
How much time will I need each week?
Each week, plan for 15–20 minutes to read the email and reflect on your next actions, plus 30–60 minutes for the weekly challenge. You might also want to set aside 15 minutes for a journal entry to capture your “what worked” reflections. If you're interested in the optional bonus materials or further reading, you can block additional time to go deeper — how much is entirely up to you. After the first couple of weeks, you can adjust the rhythm to fit your personal goals and schedule.
Do I need any prior experience?
This course is ideal for current product leaders or senior product managers stepping into leadership roles. You should already be familiar with core product management practices.
What if I miss a week?
No problem. The course is self-paced. Each lesson arrives via email and stays in your inbox — so you can catch up or revisit past content anytime that works for you.
What’s the format of the live Q&A sessions?
Every quarter, Petra hosts a live group Q&A session. These calls are optional, not recorded, and only available to participants in your cohort. You’ll receive a link to sign up and see the available session dates for your group. Attending is not required to complete the course.
Is the course certified or accredited?
No — and that’s intentional. This is a hands-on, real-world learning experience, not a formal training program. There are no exams, no assessments, and no completion certificate.
Is the course ZFU-approved for Germany?
No — and it doesn’t need to be. According to German law (§1 FernUSG), ZFU approval is only required for certain types of distance learning. This course does not fall under that definition because:
The live sessions are optional and not recorded
There’s no required interaction, grading, or coaching
You control your own pace and progress
No certificate is issued
Do you offer refunds?
Yes. If the course doesn’t meet your expectations, you can request a full refund within 30 days of purchase — no questions asked. Just reply to any course email or contact us directly.
About Your Instructor: Petra Wille
Petra Wille is a seasoned product leadership coach and author of STRONG Product People. With over a decade of experience coaching product leaders from startups to Fortune 500 companies, Petra has developed frameworks and tools that focus on practical impact and long-term success. Known for her engaging approach and actionable insights, Petra has helped countless leaders build high-performing teams, create sustainable product strategies, and lead with confidence.
Author of STRONG Product People: Petra’s highly acclaimed book provides practical tools for managers and product leaders around the globe.
Proven frameworks: Petra’s tools, like the PMwheel and Future-Self Canvas, are used by product leaders to develop their teams and enhance their personal growth.
Trusted by leading companies: Petra has worked with product leaders at top companies, like ServiceNow, Lufthansa Systems, and Novo Nordisk, helping them shape effective teams and drive impactful change.
Join this course to learn directly from Petra and apply the same frameworks and strategies that have benefited hundreds of other product leaders worldwide.
