Crafting a Conference Talk - All Things Product Podcast with Teresa Torres & Petra Wille

Listen to this episode on: Spotify | Apple Podcasts

Public speaking can be daunting—especially when you're aiming for a big stage. In this episode of All Things Product, Petra and Teresa pull back the curtain on how they craft their conference talks from scratch. Whether you're eyeing your first local meetup or preparing for a keynote at a major conference, they walk you through their real-world processes, share personal stories (and stumbles), and offer practical tips to help you step onto any stage with confidence.

From finding your unique take on a topic to rehearsing like a pro (yes, 30+ times is a thing!), this conversation is packed with honest insights and encouragement for anyone wanting to grow their public speaking game.

Topics Covered:

  • Why more people should consider public speaking—and how to get started

  • How Petra approaches talk creation: mind maps, card decks, and structured rehearsal

  • Teresa’s top-down talk-building method focused on audience transformation

  • What makes a good “first talk” (hint: show your work!)

  • Why meetup organizers want to hear from new speakers—especially women and underrepresented voices

  • Tips for managing stage fright, finding your voice, and choosing your topic

  • How big-stage talks (like Product at Heart and Y Oslo) come together over months

  • The surprising power of impromptu lines—and how to leave room for them

  • Matching your prep process to your stage and experience level

  • How public speaking sharpens your thinking and deepens your learning

Resources & Links:

Mentioned in the episode:

Places to give your first talks:

Conferences mentioned:

Some of our talks:

Petra Wille