Curation - All Things Product Podcast with Teresa Torres & Petra Wille

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We’re back from our summer break! In this first episode of the new season, Petra Wille and Teresa Torres catch up on Product at Heart and dive into the conference’s 2025 theme: curation.

From backlogs and customer segments to product experiences and your own workload, curation is everywhere in product work. Petra and Teresa explore why this skill is more critical than ever—especially in a world where AI is making it faster and cheaper to build.

You’ll hear how to avoid the “Homer Simpson car” trap, why saying “no” is part of the job, and how to define your own curation criteria so you can make sharper, more intentional choices.

Whether you’re easing back into work post-summer or staring down a mountain of priorities, this episode will help you put on your curator’s hat and focus on what matters most.

In This Episode:

  • The inside scoop on Product at Heart 2025

  • Why curation is at the heart of great product decisions

  • Avoiding the “Homer Simpson car” when building is cheap and fast

  • The “bouncer” role in product teams—and why no is a powerful tool

  • How to curate your customers and your work with intention

  • Petra and Teresa’s personal curation criteria

  • How curation connects to product principles, strategy, and user experience

Resources & Links:

Mentioned in this episode:

Petra Wille