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Petra Wille’s Product Leadership Newsletter

Leading a product organization is no small feat. If you’re responsible for managing product managers and shaping your company’s product strategy, this newsletter is for you.


Each quarterly edition is thoughtfully curated to help you excel in your role as a Product Leader.

Petra Wille
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Overview Coaching Leadership Assessment - PLwheel Speaking Book Club Communities of Practice
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Home Work with me Overview Coaching Leadership Assessment - PLwheel Speaking Book Club Communities of Practice Resources Resources Course Info Strong to Exceptional On my shelf /now BlogGet in touch
Petra Wille
Product Management & Common Sense
Empfohlen
How and why I decided to create the PLwheel
Apr 9, 2025
All blog posts, PLwheel, Product Leadership
How and why I decided to create the PLwheel
Apr 9, 2025
All blog posts, PLwheel, Product Leadership

It all started with a talk. Back in early 2024, I had committed to giving a talk at Y Oslo. The topic? Managing Up—A Guide for Product People to Understand and Influence Leadership. I wanted to equip product managers and designers with practical strategies to work more effectively with their leadership, ensuring they could get buy-in, navigate decision-making, and ultimately shape their careers.

Apr 9, 2025
All blog posts, PLwheel, Product Leadership
A Leader’s Coaching Toolkit: Foster Cross-Functional Collaboration and Teamwork
Feb 27, 2025
All blog posts, Coaching, Product Leadership
A Leader’s Coaching Toolkit: Foster Cross-Functional Collaboration and Teamwork
Feb 27, 2025
All blog posts, Coaching, Product Leadership

Cross-functional teams are the backbone of great product development. When collaboration works, these teams deliver innovation, efficiency, and user value. However, when collaboration breaks down, the team risks slow progress, low morale, or even project failure. As a leader, your role is to assess whether your teams are truly collaborating or just coexisting. You also need to know when and how to step in to support them. Here’s how to evaluate cross-functional collaboration, spot potential issues, and apply "hyper care" when necessary.

Feb 27, 2025
All blog posts, Coaching, Product Leadership
What Successful Product Organizations Have in Common
Feb 16, 2025
All blog posts, Product Leadership
What Successful Product Organizations Have in Common
Feb 16, 2025
All blog posts, Product Leadership

If there’s one thing I’ve learned from coaching countless product teams, it’s this: fancy frameworks and flashy buzzwords won’t save you. Successful product organizations are defined by their habits—the day-to-day work they do consistently, not the jargon they throw around in meetings.

Feb 16, 2025
All blog posts, Product Leadership
Thought-Provoking Questions to Prompt Your End-of-Year Reflection
Dec 11, 2024
All blog posts, Personal Development, Product Leadership
Thought-Provoking Questions to Prompt Your End-of-Year Reflection
Dec 11, 2024
All blog posts, Personal Development, Product Leadership

As we get to the end of the year, it’s natural for us to want to spend some time reflecting. What went well for us in the past year? What were some areas where we’d like to improve in the future? And while you may naturally spend time doing this for yourself, if you’re a leader, it’s especially important for you to model this type of self-reflection and encourage it on your team.

Dec 11, 2024
All blog posts, Personal Development, Product Leadership
Not Sure Where to Start on My Blog? Check Out the 20 Most Popular Posts
Nov 5, 2024
All blog posts, Product Leadership, Product Management Tips
Not Sure Where to Start on My Blog? Check Out the 20 Most Popular Posts
Nov 5, 2024
All blog posts, Product Leadership, Product Management Tips

Now that I’ve been blogging regularly for several years, I thought it might be helpful to take a look at my blog’s performance and share the top 20 posts. I’m not doing this just to brag—since I’ve got quite a lot of content, I realize that new readers might be unsure where to dive in. This provides you a handy roadmap you can use to check out the most popular topics (or at least those that get the largest number of page views).

Nov 5, 2024
All blog posts, Product Leadership, Product Management Tips
Understanding Team Topologies for Product People
Oct 17, 2024
All blog posts, Product Leadership, Transformation
Understanding Team Topologies for Product People
Oct 17, 2024
All blog posts, Product Leadership, Transformation

In many of my coaching sessions with product leadership teams, we often touch on the topic of team topologies. This often comes up when there's friction between teams—either they're too small, too large, or just not optimally structured. This friction can lead to inefficiencies and misalignment. Therefore, understanding and applying the principles of team topologies is crucial for any organization aiming to streamline its product development process.

Oct 17, 2024
All blog posts, Product Leadership, Transformation
A Brief List of Product Management Assessment Tools
Oct 6, 2024
Product Leadership, Role Definition, All blog posts
A Brief List of Product Management Assessment Tools
Oct 6, 2024
Product Leadership, Role Definition, All blog posts

Occasionally, people ask me if there are any alternatives to the PMwheel. While I have a strong bias toward the PMwheel (I created it, after all!), I’ve begun to compile a list of other product manager assessment resources that are out there.

Oct 6, 2024
Product Leadership, Role Definition, All blog posts
Product Leaders: Here Are 5 Situations That Require Adapting Your Leadership Style
Aug 19, 2024
All blog posts, Coaching, Product Leadership
Product Leaders: Here Are 5 Situations That Require Adapting Your Leadership Style
Aug 19, 2024
All blog posts, Coaching, Product Leadership

Being a good product leader does not mean that you should respond the same way to every situation you encounter. In fact, the sign of a great leader is knowing when to adapt your approach to maximize your team’s long-term development.

Aug 19, 2024
All blog posts, Coaching, Product Leadership
Want to Become a Better Product Leader? Simple Tips for Requesting Feedback
Jul 29, 2024
Product Leadership
Want to Become a Better Product Leader? Simple Tips for Requesting Feedback
Jul 29, 2024
Product Leadership

This post is a continuation of my recently launched series on managing up for individual contributors (ICs). In that series, we explored how IC-level product managers can effectively manage up to their leaders. You can find the full series here.

Jul 29, 2024
Product Leadership
The Dream Behind the Complaint
Jul 23, 2024
All blog posts, Coaching, Personal Development, Product Leadership
The Dream Behind the Complaint
Jul 23, 2024
All blog posts, Coaching, Personal Development, Product Leadership

I recently listened to a podcast episode with Kenneth Berger, and one of his core ideas truly struck a chord with me: uncovering "the dream behind the complaint. Kenneth's insight is a beautiful framing for product leaders. When a direct report comes to you with a complaint, there's often a deeper, unspoken desire behind it.

Jul 23, 2024
All blog posts, Coaching, Personal Development, Product Leadership
Are Your Expectations Toward Your PMs High Enough?
Jul 1, 2024
Product Leadership
Are Your Expectations Toward Your PMs High Enough?
Jul 1, 2024
Product Leadership

As product leaders, we shape the standards for our teams. And I think in too many cases, product leaders are not setting high enough standards. Let me explain. I’ve been seeing a trend on social media (LinkedIn, in most cases) where product managers and even product leaders argue that the concepts and frameworks thought leaders (including myself) share and promote are overly ambitious.

Jul 1, 2024
Product Leadership
Are You a New Product Leader? Tips and Tricks from Seasoned Pros
May 27, 2024
All blog posts, Product Leadership
Are You a New Product Leader? Tips and Tricks from Seasoned Pros
May 27, 2024
All blog posts, Product Leadership

I recently posed a simple question on LinkedIn: What are your top tips for new product leaders? I was simply blown away by the response this post received. Clearly, there are plenty of people in my network who want to share their experience and learnings with other new leaders. Rather than keep it contained within my LinkedIn feed, I decided I’d gather their advice here so it’s perhaps a bit easier for people to find and share with others. Here’s what they had to say.

May 27, 2024
All blog posts, Product Leadership
Read These Books: Fully Embracing Business Methodologies
May 27, 2024
All blog posts, Transformation, Product Leadership, Product Management Tips
Read These Books: Fully Embracing Business Methodologies
May 27, 2024
All blog posts, Transformation, Product Leadership, Product Management Tips

Is your organization dabbling in new frameworks or methodologies, but you’re unsure about their potential success? You're not alone. Many "trendy" frameworks often turn out to be underwhelming due to one major pitfall: superficial implementation.

May 27, 2024
All blog posts, Transformation, Product Leadership, Product Management Tips
Why Your Transformation Might Not Be Going as Well as You Expected… And What to Do About it
Apr 9, 2024
Product Operating Model, Product Leadership
Why Your Transformation Might Not Be Going as Well as You Expected… And What to Do About it
Apr 9, 2024
Product Operating Model, Product Leadership

“Things need to change.” “The way we’re serving our customers is ineffective.” “Our approach to product management could use some help to achieve state-of-the-art status.” Any of these statements sound familiar?These are sentiments I often encounter from (product) leaders who have attended a workshop, training, or offsite. Whether it was an SVPG workshop, a Swiss Business School Executive Education course, or a networking conversation, some little spark ignited what’s now become a burning desire for transformation.

Apr 9, 2024
Product Operating Model, Product Leadership
The Art of Saying No, Product Leadership Edition
Mar 25, 2024
Product Leadership
The Art of Saying No, Product Leadership Edition
Mar 25, 2024
Product Leadership

If we had infinite resources, we would be able to say yes all the time. But sadly, that’s not the world we live in. Things are scarce: time, competent humans able to get a job done (often called “developers”), money for software licenses, cloud storage... you name it. Product management is so much about working within these limitations that it’s only natural that saying no is such a vital part of our job.

Mar 25, 2024
Product Leadership
Congratulations to Marty Cagan and SVPG on the New Book, TRANSFORMED
Mar 12, 2024
Product Operating Model, Product Leadership
Congratulations to Marty Cagan and SVPG on the New Book, TRANSFORMED
Mar 12, 2024
Product Operating Model, Product Leadership

Exciting news in the world of product: Marty Cagan and the SVPG team have just released a new book, TRANSFORMED: Moving to the Product Operating Model. This book is slated to “bridge the gap between where most companies are now and where they need to be” by introducing the concept of the product operating model and sharing detailed case studies of successful transformations and product innovation made possible as the result of product operating model transformation.

Mar 12, 2024
Product Operating Model, Product Leadership
What Makes a Great Product Culture? A Guide for Product Leaders
Jan 10, 2024
Product Leadership
What Makes a Great Product Culture? A Guide for Product Leaders
Jan 10, 2024
Product Leadership

I recently began working with a new client eager to start a product Community of Practice (CoP). Our initial workshop, a leadership team outcome session, delved into the core question: "Why a CoP? What do we hope to gain and what would be the ideal impact on our company?"

Jan 10, 2024
Product Leadership
Your Lifetime: The Non-Renewable Resource in Career Negotiations
Dec 27, 2023
Bite sized tips, Product Management Tips, Product Leadership
Your Lifetime: The Non-Renewable Resource in Career Negotiations
Dec 27, 2023
Bite sized tips, Product Management Tips, Product Leadership

As the year winds down, many of us find ourselves immersed in personal retrospectives (I just published one myself!), reflecting on our current roles, jobs, and the paths we tread. It's a time when questions about career trajectories and the value of our work come to the fore. This moment of introspection often leads to pondering one of the most critical yet overlooked aspects of professional life: the true nature of the trade-off we're making in our jobs.

Dec 27, 2023
Bite sized tips, Product Management Tips, Product Leadership
Is your company ready for Product Operating Model Coaching?
Oct 26, 2023
Product Operating Model, Product Leadership
Is your company ready for Product Operating Model Coaching?
Oct 26, 2023
Product Operating Model, Product Leadership

Is your company ready for a Product Operating Model transformation? This article introduces three essential pillars to assess your readiness: pain, urgency, and help. If you're a product leader grappling with misalignment and inefficiencies, this guide offers a practical framework to evaluate whether your organization is prepared for meaningful change.

Oct 26, 2023
Product Operating Model, Product Leadership
I Asked What Exactly Do We Mean by “Product Leaders”—Here’s How People Answered
Oct 11, 2023
Product Leadership
I Asked What Exactly Do We Mean by “Product Leaders”—Here’s How People Answered
Oct 11, 2023
Product Leadership

Not too long ago, I posed a question here on my blog and on social media: What exactly do we mean by “product leaders”? I shared how I’ve recently noticed a trend where people seem to use the title “product lead” or “product leader” when describing an individual contributor product manager. The argument seems to be that the title “product manager” doesn’t do a good job of encompassing all of the responsibilities the product person holds.

Oct 11, 2023
Product Leadership
Fixing the Shipyard, Not Just the Ships: How Product Leaders Should Empower Their PMs
Sep 18, 2023
Product Leadership
Fixing the Shipyard, Not Just the Ships: How Product Leaders Should Empower Their PMs
Sep 18, 2023
Product Leadership

When one of your direct reports comes to you with a problem, is your first instinct to step in and help them solve it? If that’s the case, I totally get where you’re coming from. As product people, we naturally fall into the role of problem solvers. But if you’re regularly focused on solving all these problems on a one-off basis as they pop up, I have some tough news: You’re probably not being as effective a leader as you could be.

Sep 18, 2023
Product Leadership
What Exactly Do We Mean by “Product Leaders”?
Sep 4, 2023
Role Definition, Product Leadership
What Exactly Do We Mean by “Product Leaders”?
Sep 4, 2023
Role Definition, Product Leadership

I’ve recently noticed a trend within the product world that’s a little unsettling to me. We’ve typically created a distinction between product managers or product owners, the individual contributors who are responsible for product discovery and delivery, and product leaders or product leads, the people in a leadership role who manage product managers or product teams.

Sep 4, 2023
Role Definition, Product Leadership
Everyone Deserves Time Off: Here’s How to Ensure Your PMs Are Prepared for It
Aug 22, 2023
Bite sized tips, Product Leadership
Everyone Deserves Time Off: Here’s How to Ensure Your PMs Are Prepared for It
Aug 22, 2023
Bite sized tips, Product Leadership

“You’re the most offline person I know while on holiday.” This was a comment one of my coachees, a product director, heard from their manager. As we dove into the conversation, it became clear that this comment was not intended as a compliment. In fact, it was the manager’s not-so-subtle way of saying, “Maybe you should be a bit more available online during your time off.”

Aug 22, 2023
Bite sized tips, Product Leadership
Product Storytelling: How Matthew Arnold Used a Comic to Share His Product Strategy
Jul 24, 2023
Customer Success Story, Product Management Tips, Product Leadership
Product Storytelling: How Matthew Arnold Used a Comic to Share His Product Strategy
Jul 24, 2023
Customer Success Story, Product Management Tips, Product Leadership

Storytelling is a critical skill for product people. And it’s often not enough to tell your story one time in one format—you need to experiment with sharing it many times in many formats to find what works best for your company and stakeholders. This is why I love this story from my coachee, Matthew Arnold, Director of Product at Brain in Hand. Matthew knew that he needed a way to communicate his product vision and strategy—or “stratevision” as he calls it—and he landed on a solution that’s both simple and effective: a comic.

Jul 24, 2023
Customer Success Story, Product Management Tips, Product Leadership
Why Agile Coaches Can't Be Product Coaches
Jul 11, 2023
Coaching, Product Leadership, Product Management Tips
Why Agile Coaches Can't Be Product Coaches
Jul 11, 2023
Coaching, Product Leadership, Product Management Tips

Over the past few years, I've noticed a growing visibility of product coaches in our industry. They're at the conferences, they're prominent on social media, and their influence is making waves in the business world. As a result, many companies are beginning to recognize the potential value that a product coach can bring to their organization. This is a good thing!

Jul 11, 2023
Coaching, Product Leadership, Product Management Tips
Case Study: Coaching Through Transformation at Novo Nordisk
Jun 22, 2023
Customer Success Story, Product Leadership
Case Study: Coaching Through Transformation at Novo Nordisk
Jun 22, 2023
Customer Success Story, Product Leadership

I know it’s been a minute (okay, slightly longer than that) since I’ve offered a glimpse into what I’ve been up to. Of course I’ve shared news about the Product at Heart conference and my Communities of Practice research, but I haven’t shared any updates on my actual product leadership coaching for a while. But that all changes today!

Jun 22, 2023
Customer Success Story, Product Leadership
The Power of Cross-Disciplinary Learning
Jun 5, 2023
Product Leadership
The Power of Cross-Disciplinary Learning
Jun 5, 2023
Product Leadership

As a coach for product leads, I've noticed an interesting phenomenon: Some of my coachees make much more progress than others. And as a naturally curious person (and someone who’s invested in my coachees’ success), I started trying to get to the bottom of this. Why do some people make progress in leaps and strides while others only improve gradually? I’ve come to the conclusion that while there are several key personality traits that can help someone become a great product manager—emotional intelligence, adaptability, and intellectual horsepower—there's another skill that's often overlooked: cross-disciplinary learning.

Jun 5, 2023
Product Leadership
My (Highly Opinionated) Guide to Product Maturity Assessment
Jun 1, 2023
Product Leadership
My (Highly Opinionated) Guide to Product Maturity Assessment
Jun 1, 2023
Product Leadership

Should you run a product maturity assessment for your product org? This is a topic on the minds of many product leaders, but it’s not as simple as a yes or no answer. There are reasons why you might want to conduct a product maturity assessment as well as risks for doing so.

In this post, I'll provide a comprehensive (and admittedly opinionated) overview of various assessment tools and approaches available in the market. My goal is to help you decide whether an assessment is really the right step for your product org, and if so, to give you a few ideas of how to move forward.

Jun 1, 2023
Product Leadership
Radical Optimism or Why Every Leader is a Futurist
Apr 13, 2023
Product Leadership
Radical Optimism or Why Every Leader is a Futurist
Apr 13, 2023
Product Leadership

As a leader, you are by definition a futurist. (This is something I’ve learned from Alicia Shao just recently). Let’s explore this for a second. Your role is to look ahead and anticipate the challenges and opportunities that your team will face in the future. You study and analyze trends, forecasts, and scenarios to understand how the future might unfold. You provide insights and recommendations on how to prepare for and shape the future. In times like these, when the world is changing rapidly and unpredictably, this role is more important than ever.

Apr 13, 2023
Product Leadership
How I Use the Decision Stack in Product Leadership Coaching Sessions
Apr 3, 2023
Product Leadership
How I Use the Decision Stack in Product Leadership Coaching Sessions
Apr 3, 2023
Product Leadership

If you find yourself struggling to make effective decisions in your role as a product leader, or if you're having difficulty coming up with a cohesive product strategy, you're not alone. Perhaps your direct reports are constantly turning to you for guidance and direction, unsure of which path to take. Sound familiar? If so, you may benefit from learning more about the "Decision Stack" framework developed by Martin Eriksson.

Apr 3, 2023
Product Leadership

 

Petra Wille
Ritterstr 8
22089 Hamburg

+49 40 537989 58
office@petra-wille.de

Imprint
Privacy
Newsletter Archive
Press Kit

STRONG - the Book
52questions - coaching cards

Product at Heart

Petra Wille
Ritterstr 8
22089 Hamburg

+49 40 537989 58
office@petra-wille.de

Imprint
Privacy
Newsletter Archive
Press Kit

STRONG - the Book
52questions - coaching cards

Product at Heart

Petra Wille’s Product Leadership Newsletter

Oops, your subscription couldn’t be saved. Please give it another try—fingers crossed this time works!
You’re all signed up—welcome aboard! I’m thrilled to have you here. Keep an eye on your inbox for valuable insights and updates soon.