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Petra Wille
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Petra Wille
Product Management & Common Sense
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The Future Is Not Yet Invented: The Product Leader’s Influence on the World We All Will Live in
15 May 2026
All blog posts, Product Leadership, AI Transformation
The Future Is Not Yet Invented: The Product Leader’s Influence on the World We All Will Live in
15 May 2026
All blog posts, Product Leadership, AI Transformation

I was walking along the sea this morning, listening to Marcant—a German anti-far-right activist and content creator—being interviewed on Hotel Matze, one of Germany's most widely listened-to podcasts.

15 May 2026
All blog posts, Product Leadership, AI Transformation
Human Connection and Longing for Hope: Reflections from the World Beautiful Business Forum
12 May 2026
All blog posts, Personal, Product Leadership
Human Connection and Longing for Hope: Reflections from the World Beautiful Business Forum
12 May 2026
All blog posts, Personal, Product Leadership

When winter is on the doorstep, some birds  fly south to find warmth and nutrition. Like these birds, more than 1,000 people from all over the world made their way to Athens one week in early May to escape their usual day-to-day worklife and experience some human connection and warmth while getting their own thinking challenged...

12 May 2026
All blog posts, Personal, Product Leadership
How to Lead When You Can't Predict What's Coming: Think in Scenarios
29 April 2026
All blog posts, Product Leadership
How to Lead When You Can't Predict What's Coming: Think in Scenarios
29 April 2026
All blog posts, Product Leadership

Something I've been noticing in a lot of my coaching conversations lately: Decisions feel harder right now. Not because product leaders suddenly got worse at making them. If anything, making decisions with incomplete information has always been one of the core skills of this job. You rarely have all the data. You're used to operating in ambiguity. That's not new.

29 April 2026
All blog posts, Product Leadership
Building Your Leadership Support Team
16 February 2026
All blog posts, Product Leadership
Building Your Leadership Support Team
16 February 2026
All blog posts, Product Leadership

I've had quite a few coaching conversations over the past few weeks with exhausted product leaders. December and January tend to be like that—people are wrapping up the year, looking ahead to the next one, and asking themselves: "How do I make 2026 less stressful than 2025?"It's a good question. An important one.

16 February 2026
All blog posts, Product Leadership
Shaping Clarity: How Alexandru Dina-Gargala Transformed Temedica’s Product Operating Model
2 February 2026
All blog posts, Coaching, Customer Success Story, Product Leadership
Shaping Clarity: How Alexandru Dina-Gargala Transformed Temedica’s Product Operating Model
2 February 2026
All blog posts, Coaching, Customer Success Story, Product Leadership

When Alex Dina-Gargala stepped into his new role as VP of Product & Technology at Temedica—a health insights company turning real-world patient data into actionable evidence—he saw both opportunities and areas to strengthen. The product teams were delivering meaningful work, but without a shared product operating model it was harder to reach the optimal level of clarity, alignment, and autonomy.

2 February 2026
All blog posts, Coaching, Customer Success Story, Product Leadership
The PLwheel in Action: How Product Leaders at ING Netherlands are Defining Excellence
19 January 2026
All blog posts, PLwheel, Product Leadership, Customer Success Story
The PLwheel in Action: How Product Leaders at ING Netherlands are Defining Excellence
19 January 2026
All blog posts, PLwheel, Product Leadership, Customer Success Story

What makes a product leader “good” at their job? If you’re not sure how to answer that question, you’re not alone. After ten years of working with product leaders, I realized that it’s incredibly rare for companies to have consistent frameworks or rubrics that allow them to define what good product leadership looks like. Until now!

19 January 2026
All blog posts, PLwheel, Product Leadership, Customer Success Story
Why Context, Not Just Data, Will Define AI-Ready Product Teams
28 October 2025
All blog posts, Product Leadership
Why Context, Not Just Data, Will Define AI-Ready Product Teams
28 October 2025
All blog posts, Product Leadership

You've probably had this conversation recently: a stakeholder, maybe even your CEO, pulls you aside and asks, "What do we need to consider now to make our organization AI future-ready?"

28 October 2025
All blog posts, Product Leadership
Your Year of Leadership Transformation: How I Designed a Course to Help Product Leaders Thrive
25 September 2025
All blog posts, PLwheel, Product Leadership
Your Year of Leadership Transformation: How I Designed a Course to Help Product Leaders Thrive
25 September 2025
All blog posts, PLwheel, Product Leadership

Are you a product leader who wants to invest in yourself for more professional growth? Look no further—my course is here to help! Over the years, I’ve had the privilege of working with countless product leaders—bright, ambitious people navigating the complexities of leadership while striving to create exceptional products. Coaching them has been one of the most rewarding parts of my career. Yet, no matter how many leaders I’ve worked with, one challenge has always loomed in the back of my mind: Coaching doesn’t scale.

25 September 2025
All blog posts, PLwheel, Product Leadership
The Quiet Power of Product Curation
6 August 2025
All blog posts, Product Leadership
The Quiet Power of Product Curation
6 August 2025
All blog posts, Product Leadership

In a world where tech leaders openly question democratic values, where inclusive workplace policies can be undone with the click of a tweet, and where short-term thinking often overrides long-term care,we asked ourselves: What is our role as product people? Earlier this year, Arne and I attended the House of Beautiful Business, where Tim Leberecht spoke about curation as a form of resistance—a quiet superpower in an age of overload and indifference.

6 August 2025
All blog posts, Product Leadership
Leading Through the AI Wave—With Clarity, Not Confusion
23 July 2025
All blog posts, Product Leadership
Leading Through the AI Wave—With Clarity, Not Confusion
23 July 2025
All blog posts, Product Leadership

If you’re a product leader quietly wondering whether you’re already behind on AI, you’re not alone. Many leaders I coach feel the same: overwhelmed by the expectations, unsure where to start, and guilty for not leading their teams more proactively. They’ve read some articles and books, but don’t feel they have the practical experience yet to confidently set direction. And meanwhile, stakeholders and peers are pushing: Where is our AI strategy? Where is it on the roadmap?

23 July 2025
All blog posts, Product Leadership
Why the PLwheel and PMwheel Are Not Benchmarking Tools
10 June 2025
All blog posts, Personal Development, Product Leadership
Why the PLwheel and PMwheel Are Not Benchmarking Tools
10 June 2025
All blog posts, Personal Development, Product Leadership

Over the years, many product leaders and organizations have adopted the PMwheel and, just recently, the PLwheel to reflect on their leadership responsibilities, grow their teams, and guide meaningful development conversations. I’m deeply grateful for that—and it makes me incredibly happy to see these tools being used intentionally and with care.

10 June 2025
All blog posts, Personal Development, Product Leadership
How and why I decided to create the PLwheel
9 April 2025
All blog posts, PLwheel, Product Leadership
How and why I decided to create the PLwheel
9 April 2025
All blog posts, PLwheel, Product Leadership

It all started with a talk. Back in early 2024, I had committed to giving a talk at Y Oslo. The topic? Managing Up—A Guide for Product People to Understand and Influence Leadership. I wanted to equip product managers and designers with practical strategies to work more effectively with their leadership, ensuring they could get buy-in, navigate decision-making, and ultimately shape their careers.

9 April 2025
All blog posts, PLwheel, Product Leadership
A Leader’s Coaching Toolkit: Foster Cross-Functional Collaboration and Teamwork
27 February 2025
All blog posts, Coaching, Product Leadership
A Leader’s Coaching Toolkit: Foster Cross-Functional Collaboration and Teamwork
27 February 2025
All blog posts, Coaching, Product Leadership

Cross-functional teams are the backbone of great product development. When collaboration works, these teams deliver innovation, efficiency, and user value. However, when collaboration breaks down, the team risks slow progress, low morale, or even project failure. As a leader, your role is to assess whether your teams are truly collaborating or just coexisting. You also need to know when and how to step in to support them. Here’s how to evaluate cross-functional collaboration, spot potential issues, and apply "hyper care" when necessary.

27 February 2025
All blog posts, Coaching, Product Leadership
What Successful Product Organizations Have in Common
16 February 2025
All blog posts, Product Leadership
What Successful Product Organizations Have in Common
16 February 2025
All blog posts, Product Leadership

If there’s one thing I’ve learned from coaching countless product teams, it’s this: fancy frameworks and flashy buzzwords won’t save you. Successful product organizations are defined by their habits—the day-to-day work they do consistently, not the jargon they throw around in meetings.

16 February 2025
All blog posts, Product Leadership
Thought-Provoking Questions to Prompt Your End-of-Year Reflection
11 December 2024
All blog posts, Personal Development, Product Leadership
Thought-Provoking Questions to Prompt Your End-of-Year Reflection
11 December 2024
All blog posts, Personal Development, Product Leadership

As we get to the end of the year, it’s natural for us to want to spend some time reflecting. What went well for us in the past year? What were some areas where we’d like to improve in the future? And while you may naturally spend time doing this for yourself, if you’re a leader, it’s especially important for you to model this type of self-reflection and encourage it on your team.

11 December 2024
All blog posts, Personal Development, Product Leadership
Not Sure Where to Start on My Blog? Check Out the 20 Most Popular Posts
5 November 2024
All blog posts, Product Leadership, Product Management Tips
Not Sure Where to Start on My Blog? Check Out the 20 Most Popular Posts
5 November 2024
All blog posts, Product Leadership, Product Management Tips

Now that I’ve been blogging regularly for several years, I thought it might be helpful to take a look at my blog’s performance and share the top 20 posts. I’m not doing this just to brag—since I’ve got quite a lot of content, I realize that new readers might be unsure where to dive in. This provides you a handy roadmap you can use to check out the most popular topics (or at least those that get the largest number of page views).

5 November 2024
All blog posts, Product Leadership, Product Management Tips
Understanding Team Topologies for Product People
17 October 2024
All blog posts, Product Leadership, Transformation
Understanding Team Topologies for Product People
17 October 2024
All blog posts, Product Leadership, Transformation

In many of my coaching sessions with product leadership teams, we often touch on the topic of team topologies. This often comes up when there's friction between teams—either they're too small, too large, or just not optimally structured. This friction can lead to inefficiencies and misalignment. Therefore, understanding and applying the principles of team topologies is crucial for any organization aiming to streamline its product development process.

17 October 2024
All blog posts, Product Leadership, Transformation
A Brief List of Product Management Assessment Tools
6 October 2024
Product Leadership, Role Definition, All blog posts, PMwheel
A Brief List of Product Management Assessment Tools
6 October 2024
Product Leadership, Role Definition, All blog posts, PMwheel

Occasionally, people ask me if there are any alternatives to the PMwheel. While I have a strong bias toward the PMwheel (I created it, after all!), I’ve begun to compile a list of other product manager assessment resources that are out there.

6 October 2024
Product Leadership, Role Definition, All blog posts, PMwheel
Product Leaders: Here Are 5 Situations That Require Adapting Your Leadership Style
19 August 2024
All blog posts, Coaching, Product Leadership
Product Leaders: Here Are 5 Situations That Require Adapting Your Leadership Style
19 August 2024
All blog posts, Coaching, Product Leadership

Being a good product leader does not mean that you should respond the same way to every situation you encounter. In fact, the sign of a great leader is knowing when to adapt your approach to maximize your team’s long-term development.

19 August 2024
All blog posts, Coaching, Product Leadership
Want to Become a Better Product Leader? Simple Tips for Requesting Feedback
29 July 2024
Product Leadership
Want to Become a Better Product Leader? Simple Tips for Requesting Feedback
29 July 2024
Product Leadership

This post is a continuation of my recently launched series on managing up for individual contributors (ICs). In that series, we explored how IC-level product managers can effectively manage up to their leaders. You can find the full series here.

29 July 2024
Product Leadership
The Dream Behind the Complaint
23 July 2024
All blog posts, Coaching, Personal Development, Product Leadership
The Dream Behind the Complaint
23 July 2024
All blog posts, Coaching, Personal Development, Product Leadership

I recently listened to a podcast episode with Kenneth Berger, and one of his core ideas truly struck a chord with me: uncovering "the dream behind the complaint. Kenneth's insight is a beautiful framing for product leaders. When a direct report comes to you with a complaint, there's often a deeper, unspoken desire behind it.

23 July 2024
All blog posts, Coaching, Personal Development, Product Leadership
Are Your Expectations Toward Your PMs High Enough?
1 July 2024
Product Leadership
Are Your Expectations Toward Your PMs High Enough?
1 July 2024
Product Leadership

As product leaders, we shape the standards for our teams. And I think in too many cases, product leaders are not setting high enough standards. Let me explain. I’ve been seeing a trend on social media (LinkedIn, in most cases) where product managers and even product leaders argue that the concepts and frameworks thought leaders (including myself) share and promote are overly ambitious.

1 July 2024
Product Leadership
Are You a New Product Leader? Tips and Tricks from Seasoned Pros
27 May 2024
All blog posts, Product Leadership
Are You a New Product Leader? Tips and Tricks from Seasoned Pros
27 May 2024
All blog posts, Product Leadership

I recently posed a simple question on LinkedIn: What are your top tips for new product leaders? I was simply blown away by the response this post received. Clearly, there are plenty of people in my network who want to share their experience and learnings with other new leaders. Rather than keep it contained within my LinkedIn feed, I decided I’d gather their advice here so it’s perhaps a bit easier for people to find and share with others. Here’s what they had to say.

27 May 2024
All blog posts, Product Leadership
Read These Books: Fully Embracing Business Methodologies
27 May 2024
All blog posts, Transformation, Product Leadership, Product Management Tips
Read These Books: Fully Embracing Business Methodologies
27 May 2024
All blog posts, Transformation, Product Leadership, Product Management Tips

Is your organization dabbling in new frameworks or methodologies, but you’re unsure about their potential success? You're not alone. Many "trendy" frameworks often turn out to be underwhelming due to one major pitfall: superficial implementation.

27 May 2024
All blog posts, Transformation, Product Leadership, Product Management Tips
Why Your Transformation Might Not Be Going as Well as You Expected… And What to Do About it
9 April 2024
Product Operating Model, Product Leadership
Why Your Transformation Might Not Be Going as Well as You Expected… And What to Do About it
9 April 2024
Product Operating Model, Product Leadership

“Things need to change.” “The way we’re serving our customers is ineffective.” “Our approach to product management could use some help to achieve state-of-the-art status.” Any of these statements sound familiar?These are sentiments I often encounter from (product) leaders who have attended a workshop, training, or offsite. Whether it was an SVPG workshop, a Swiss Business School Executive Education course, or a networking conversation, some little spark ignited what’s now become a burning desire for transformation.

9 April 2024
Product Operating Model, Product Leadership
The Art of Saying No, Product Leadership Edition
25 March 2024
Product Leadership
The Art of Saying No, Product Leadership Edition
25 March 2024
Product Leadership

If we had infinite resources, we would be able to say yes all the time. But sadly, that’s not the world we live in. Things are scarce: time, competent humans able to get a job done (often called “developers”), money for software licenses, cloud storage... you name it. Product management is so much about working within these limitations that it’s only natural that saying no is such a vital part of our job.

25 March 2024
Product Leadership
Congratulations to Marty Cagan and SVPG on the New Book, TRANSFORMED
12 March 2024
Product Operating Model, Product Leadership
Congratulations to Marty Cagan and SVPG on the New Book, TRANSFORMED
12 March 2024
Product Operating Model, Product Leadership

Exciting news in the world of product: Marty Cagan and the SVPG team have just released a new book, TRANSFORMED: Moving to the Product Operating Model. This book is slated to “bridge the gap between where most companies are now and where they need to be” by introducing the concept of the product operating model and sharing detailed case studies of successful transformations and product innovation made possible as the result of product operating model transformation.

12 March 2024
Product Operating Model, Product Leadership
What Makes a Great Product Culture? A Guide for Product Leaders
10 January 2024
Product Leadership
What Makes a Great Product Culture? A Guide for Product Leaders
10 January 2024
Product Leadership

I recently began working with a new client eager to start a product Community of Practice (CoP). Our initial workshop, a leadership team outcome session, delved into the core question: "Why a CoP? What do we hope to gain and what would be the ideal impact on our company?"

10 January 2024
Product Leadership
Your Lifetime: The Non-Renewable Resource in Career Negotiations
27 December 2023
Bite sized tips, Product Management Tips, Product Leadership
Your Lifetime: The Non-Renewable Resource in Career Negotiations
27 December 2023
Bite sized tips, Product Management Tips, Product Leadership

As the year winds down, many of us find ourselves immersed in personal retrospectives (I just published one myself!), reflecting on our current roles, jobs, and the paths we tread. It's a time when questions about career trajectories and the value of our work come to the fore. This moment of introspection often leads to pondering one of the most critical yet overlooked aspects of professional life: the true nature of the trade-off we're making in our jobs.

27 December 2023
Bite sized tips, Product Management Tips, Product Leadership
Is your company ready for Product Operating Model Coaching?
26 October 2023
Product Operating Model, Product Leadership
Is your company ready for Product Operating Model Coaching?
26 October 2023
Product Operating Model, Product Leadership

Is your company ready for a Product Operating Model transformation? This article introduces three essential pillars to assess your readiness: pain, urgency, and help. If you're a product leader grappling with misalignment and inefficiencies, this guide offers a practical framework to evaluate whether your organization is prepared for meaningful change.

26 October 2023
Product Operating Model, Product Leadership

 

Petra Wille
Ritterstr 8
22089 Hamburg

+49 40 537989 58
office@petra-wille.de

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STRONG - the Book
52questions - coaching cards

Product at Heart

office@petra-wille.de
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Petra Wille
Ritterstr 8
22089 Hamburg

+49 40 537989 58
office@petra-wille.de

Imprint
Privacy
Terms and Conditions
Newsletter Archive
Press Kit

STRONG - the Book
52questions - coaching cards

Product at Heart

Petra Wille’s Product Leadership Newsletter

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