Your Year of Leadership Transformation: How I Designed a Course to Help Product Leaders Thrive
Are you a product leader who wants to invest in yourself for more professional growth? Look no further—my course is here to help!
Over the years, I’ve had the privilege of working with countless product leaders—bright, ambitious people navigating the complexities of leadership while striving to create exceptional products. Coaching them has been one of the most rewarding parts of my career.
Yet, no matter how many leaders I’ve worked with, one challenge has always loomed in the back of my mind: Coaching doesn’t scale. And this made me ask, “How can I help more leaders? How can I offer guidance beyond just the people development aspect—what I covered in STRONG Product People—to something broader and more holistic?”
Today, I’m thrilled to share the answer: my 52-week email course for product leaders.
The Start of the Journey
When I wrote STRONG Product People, my goal was to create a guide that could help product leaders focus on one critical part of their role: people development. I wanted to equip heads of product with tools, frameworks, and ideas to nurture their teams and grow their product managers into their best selves.
The response to the book was overwhelming. I heard from leaders around the world who were applying the ideas, running better 1:1s, fostering growth in their teams, and creating stronger product organizations. But as much as I loved hearing about their wins, I kept coming back to a simple truth: Product leadership is about so much more than just managing people.
Loved to see all these product folks being inspired by STRONG Product People
You have to balance strategic vision with the day-to-day demands of execution. You need to build a culture that fosters collaboration and innovation. You must coach, mentor, and guide your team while also setting a clear direction for the product. It’s a juggling act that, frankly, can feel overwhelming.
That’s why I knew I needed to create something bigger. Something that addressed the full spectrum of what it means to lead in product.
Why This Course? Why Now?
If I’ve learned one thing from coaching product leaders, it’s this: The role is demanding. You’re constantly balancing strategic vision with the daily grind of team management. You’re navigating endless meetings, empowering your team to take ownership, and building a strong product culture while avoiding burnout.
When I designed this course, I wanted it to address the real challenges leaders face every day:
How do you create regular opportunities for your team members to grow their skills and take on new challenges?
How do you define a product strategy that's clear enough to motivate and guide your team's everyday work?
How do you empower your team to truly innovate and exponentially increase your impact?
I also wanted it to be practical. Each week, you’ll focus on one critical leadership skill—whether it’s self-assessment and delegation, fostering team collaboration, or honing your decision-making abilities. Every email is short, actionable, and designed to fit into your already-packed schedule.
The 8-week structure of the course addressing your real-life leadership challenges.
And yes, I deliberately chose email as the delivery platform.
Here’s why: When I spoke to product leaders during my research, I heard one thing that stood out: “I can’t be bothered to log into a new tool—I don’t have time for that!”
This course is for busy leaders who don’t need another tool to manage or platform to join. Email is simple, accessible, and fits seamlessly into your daily routine. This course is about meeting you where you are—literally in your inbox—because I know how precious your time is.
Ready to Start Your Leadership Journey?
This course isn’t just another leadership program—it’s your personal roadmap to becoming the product leader you aspire to be.
Over 52 weeks, you’ll gain the skills, tools, and confidence to:
✅ Balance strategy and execution without burning out.
✅ Build a culture that empowers your team to thrive independently.
✅ Drive innovation, alignment, and performance across your organization.
✅ Leave a leadership legacy you’ll be proud of.
No fluff. No theory without application. Just practical guidance designed to help you tackle your toughest challenges—and see results. I've distilled my observations and curated my favorite resources from my years as a coach for the first time ever in this format that's designed specifically with you (the product leader) in mind.
By signing up, you’ll also get access to:
Quarterly Live Q&A with me, Petra Wille—Ask your toughest questions and get tailored advice.
Exclusive tools and resources like the brand new PLwheel, a coaching journal, and more.
If you’re ready to invest in yourself, I’d love to have you join this journey.
Don’t let another year go by feeling stuck, overwhelmed, or uncertain about how to realize your full potential as a leader. Take the first step toward building the team, the culture, and the results you’ve always wanted.
👉 Sign up now to start your 52-week journey to becoming the exceptional leader your team needs.
Let’s make this your year of leadership transformation.
Behind the scenes: From writing the course to planning my first user test…