Posts tagged PLwheel
The PLwheel in Action: How Product Leaders at ING Netherlands are Defining Excellence

What makes a product leader “good” at their job? If you’re not sure how to answer that question, you’re not alone. After ten years of working with product leaders, I realized that it’s incredibly rare for companies to have consistent frameworks or rubrics that allow them to define what good product leadership looks like. Until now!

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Why the PLwheel and PMwheel Are Not Benchmarking Tools

Over the years, many product leaders and organizations have adopted the PMwheel and, just recently, the PLwheel to reflect on their leadership responsibilities, grow their teams, and guide meaningful development conversations. I’m deeply grateful for that—and it makes me incredibly happy to see these tools being used intentionally and with care.

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How and why I decided to create the PLwheel

It all started with a talk. Back in early 2024, I had committed to giving a talk at Y Oslo. The topic? Managing Up—A Guide for Product People to Understand and Influence Leadership. I wanted to equip product managers and designers with practical strategies to work more effectively with their leadership, ensuring they could get buy-in, navigate decision-making, and ultimately shape their careers.

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