After years of coaching product leaders, I’ve distilled my best tools, questions, and frameworks into a 52-week email course.
It’s called From STRONG to Exceptional—and it’s now open for enrollment.
I’d love for you to join.
Show Me the CourseUnfiltered, insightful, and straight to the point. Listen in as Teresa Torres & Petra Wille explore a new topic each week.
In this episode of All Things Product, Teresa Torres and Petra Wille tackle a classic product question with a twist: Should all outcomes be measurable? Teresa revisits a long-held belief—that outcomes should be metrics—and explains why she’s starting to shift her thinking.
Read MoreIn this episode of All Things Product, Petra Wille and Teresa Torres dive deep into an increasingly relevant (and occasionally frustrating) topic: how people show up in communities—and whether they’re showing up to give or to take.
Read MoreCan an organization operate with both a product and a project mindset—at the same time? In this episode, Petra Wille and Teresa Torres unpack one of the most common operating model questions in product organizations today.
Read MoreSaying no is hard — but it’s essential to great product management. In this episode of All Things Product, Petra Wille and Teresa Torres dive deep into the art (and science) of saying no as a product manager. They explore why learning to say no isn’t just a skill — it’s core to the job — and how to do it thoughtfully without losing trust or momentum.
Read MoreIn this episode of All Things Product, Petra Wille and Teresa Torres dive deep into the often-overlooked topic of professional development for product leaders. Drawing from their own experiences and coaching practices, they explore why leaders struggle to invest in themselves, what the real blockers are (spoiler: it’s not just budget), and how to navigate growth despite uncertainty and overwhelm.
Read MoreDrowning in Jira tickets? Wondering how to prioritize when every stakeholder has a “brilliant” idea and your roadmap is already bursting at the seams?
Read MoreWhat happens when your product strategy doesn’t match what your teams are learning in discovery? In this episode of All Things Product, Teresa Torres and Petra Wille unpack how to spot when your strategy needs a refresh—and how to evolve it based on real customer insights.
Read MorePublic speaking can be daunting—especially when you're aiming for a big stage. In this episode of All Things Product, Petra and Teresa pull back the curtain on how they craft their conference talks from scratch.
Read MoreIn this episode of All Things Product, Petra Wille and Teresa Torres tackle a big question: How does capacity planning fit in an outcome-driven, discovery-first organization? Spoiler alert—it usually doesn’t.
Read MoreIn this episode of All Things Product, Petra Wille and Teresa Torres dive deep into the world of product coaching—from why there are so many different types, to how to know what kind of coach (if any) you might need. Whether you're a product manager, designer, or product leader, this convo helps you understand the coaching landscape and how to make the most of coaching if you choose to invest in it.
Read MoreIn this episode of All Things Product, Teresa Torres and Petra Wille tackle a common question in product circles: How different is product discovery in B2B versus B2C? Spoiler alert—it’s probably more similar than you think.
Read MoreWhat’s the difference between product training and product coaching—and why does it matter? In this episode, Petra Wille and Teresa Torres unpack a topic that comes up all the time in product orgs: when do individuals and teams need structured training, and when is it time to bring in a coach?
Read MoreIn this episode of All Things Product, hosts Petra Wille and Teresa Torres dive into a common challenge faced by internal product teams—relying on stakeholder meetings instead of proper discovery practices. Why do so many teams collect requirements through meetings rather than observing real user behavior? How can product teams better differentiate between stakeholders, end-users, and sponsors?
Read MoreFrameworks are everywhere in product management, from Business Model Canvases to Opportunity Solution Trees to Jobs to Be Done, and they promise structure, clarity, and efficiency. But what happens when they become rigid recipes that stifle creativity and slow down progress? In this episode, Petra Wille and Teresa Torres explore the pros and cons of product frameworks and share how to make them work for you—rather than against you.
Read MoreIn this episode of All Things Product, Petra Wille and Teresa Torres dive into a hot topic circulating on LinkedIn: AI-generated Opportunity Solution Trees. With AI tools like Synthetic Users promising instant user insights, should product teams embrace them—or avoid them altogether?
Read MoreIn this episode of All Things Product, hosts Petra Wille and Teresa Torres dive into a challenge many product leaders face—making time for deep work. Why is it so hard to block off focused time for strategic thinking, team alignment, and creative exploration? Why do so many product leaders feel guilty about stepping away from daily execution?
Read MoreMany product teams aspire to work in a modern, outcome-driven way—prioritizing discovery, continuous learning, and experimentation. But what happens when your organization doesn’t support these practices? In this episode, we unpack the tension between ideal product practices and the reality of organizational constraints.
Read MoreWelcome to All Things Product with Petra Wille and Teresa Torres! In this debut episode, we dive into why we started this podcast and what you can expect from future episodes. We chat about our shared passion for product development, the challenges of the industry, and why we’re skipping the traditional interview format to bring you unfiltered discussions on the hottest product topics.
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