If you’re a product leader quietly wondering whether you’re already behind on AI, you’re not alone. Many leaders I coach feel the same: overwhelmed by the expectations, unsure where to start, and guilty for not leading their teams more proactively. They’ve read some articles and books, but don’t feel they have the practical experience yet to confidently set direction. And meanwhile, stakeholders and peers are pushing: Where is our AI strategy? Where is it on the roadmap?