I'm still a massive fan of the Agile Manifesto. A small, sharp document that shaped how our whole industry works. So when Faith Forster reached out and asked if I wanted to help create a manifesto for AI product working principles, my honest first reaction was hesitation. The Agile Manifesto set such a high bar. Was this even the right moment, with the field still in so much flux? Could we get the right people in the room? Would a big, collaborative group land on something meaningful enough to deserve the word "manifesto"?

All blog posts, AI TransformationPetra Wille17 June 2026Makers Manifesto, AI

The Future Is Not Yet Invented: The Product Leader’s Influence on the World We All Will Live in

I was walking along the sea this morning, listening to Marcant—a German anti-far-right activist and content creator—being interviewed on Hotel Matze, one of Germany's most widely listened-to podcasts.

How to Lead When You Can't Predict What's Coming: Think in Scenarios

Something I've been noticing in a lot of my coaching conversations lately: Decisions feel harder right now. Not because product leaders suddenly got worse at making them. If anything, making decisions with incomplete information has always been one of the core skills of this job. You rarely have all the data. You're used to operating in ambiguity. That's not new.

All blog posts, Product LeadershipPetra Wille29 April 2026AI, Strategy, Foresight, Product Leadership

Why Context, Not Just Data, Will Define AI-Ready Product Teams

You've probably had this conversation recently: a stakeholder, maybe even your CEO, pulls you aside and asks, "What do we need to consider now to make our organization AI future-ready?"

All blog posts, Product LeadershipPetra Wille28 October 2025AI, Newsletter, Context Design

AI Evals and Discovery: All Things Product with Teresa and Petra

Welcome to autumn! We’re kicking off the new season with a hot topic on the All Things Product podcast: AI evals and discovery. In just a few days, this episode has come close to breaking our record of the most views on YouTube, so clearly it’s a topic that’s resonating.

All Things Product, Product Management TipsPetra Wille1 October 2025AI, all things product

AI Prototyping: All Things Product with Teresa & Petra

We’re nearing the end of our summer break and I wanted to take a moment to share what was clearly the most popular episode of the All Things Product podcast this summer: AI Prototyping. Given the interest in this topic in the product world in general (and even in our own programming at Product at Heart), this is not surprising at all.

All Things Product, Product Management TipsPetra Wille16 September 2025all things product, AI

Leading Through the AI Wave—With Clarity, Not Confusion

If you’re a product leader quietly wondering whether you’re already behind on AI, you’re not alone. Many leaders I coach feel the same: overwhelmed by the expectations, unsure where to start, and guilty for not leading their teams more proactively. They’ve read some articles and books, but don’t feel they have the practical experience yet to confidently set direction. And meanwhile, stakeholders and peers are pushing: Where is our AI strategy? Where is it on the roadmap?

Why I Don’t Allow AI Notetakers in My Coaching Sessions

One of the core values of coaching, at least in my practice, is creating and holding space for the coachee. A space where they can think the unthinkable, explore new perspectives, and assess their thoughts in a way that leads to clarity, direction, and—hopefully—progress.

All blog posts, CoachingPetra Wille26 March 2025Coaching, AI

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