Posts in AI Transformation
The AI stories we're not telling
The AI stories we're not telling

When OpenAI unveiled a new ChatGPT voice interface in 2024, Sam Altman posted one word on X. "her." This simple post earned 21 million views. He wasn't describing a product feature. He was pointing at a 2013 Spike Jonze movie called Her, in which a man falls in love with his AI assistant. Jonze wrote it as a meditation on loneliness, on what happens when technology starts filling the spaces that human relationships leave behind. It was not written as a product spec. And yet here was the CEO of one of the most influential AI companies in the world, pointing at it and saying: This is the direction. This is what we're building toward.

Read More
AI TransformationPetra WilleAI, Generative AI, Artificial Intelligence, Leadership
On helping write the Makers Manifesto
On helping write the Makers Manifesto

I'm still a massive fan of the Agile Manifesto. A small, sharp document that shaped how our whole industry works. So when Faith Forster reached out and asked if I wanted to help create a manifesto for AI product working principles, my honest first reaction was hesitation. The Agile Manifesto set such a high bar. Was this even the right moment, with the field still in so much flux? Could we get the right people in the room? Would a big, collaborative group land on something meaningful enough to deserve the word "manifesto"?

Read More
All blog posts, AI TransformationPetra WilleMakers Manifesto, AI